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Master ecommerce product data
Explore lessons, guides, terms, and categories that drive real business results.
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Product Data Lessons
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Inside EKOM’s System (As a Case Study)
Apply EKOM’s automation framework to your catalog.
🧑🏿💻 Field Optimization
🎓 beginner
Creating a PDP Field Governance Plan
Create a PDP governance plan with validation rules.
🏛️ Governance & Ops
🧑🏿💻 intermediate
What PDP Automation Really Means
Build real-time PDP automation workflows.
✨ Automation & Basics
🧑🏿💻 intermediate
Where Automation Fills the Gaps
Automate error-prone fields (pricing/attributes).
✨ Automation & Basics
🧑🏿💻 intermediate
What PIMs and CMSs Actually Do
Choose between PIM or CMS for data tasks.
🏛️ Governance & Ops
🎓 beginner
No lessons matching the current filters.
Clear AllReference Guide
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Open Graph Tags
Meta tags that control how PDPs render on social platforms.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Multi Brand Ops
Running PDP governance across multiple brands.
♻️ Systems & Sync
🏛️ Governance & Ops
🔍 AI Visibility
🧑🏿💻 Field Optimization
Meta Commerce
Product visibility and tagging in Meta platforms.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Manual Workflows
PDPs edited or updated by hand.
✨ Automation & Basics
🏛️ Governance & Ops
🔍 AI Visibility
🧱 Structure & Metadata
Merchant Guidelines
Platform requirements for listing products.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
Machine Readable Fields
Data fields platforms can ingest automatically.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Live Schema Generation
Real-time creation of JSON-LD based on source fields.
✨ Automation & Basics
🧱 Structure & Metadata
Inventory Buffer
Safety stock maintained to prevent overselling.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🩺 Data Health
LLM Readiness
How easily PDP data is parsed by LLMs.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Keyword Quality
The contextual accuracy and usefulness of selected terms.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🩺 Data Health
JSON‑LD
A structured‑data format that defines how product info should be organised.
♻️ Systems & Sync
🔍 AI Visibility
🧱 Structure & Metadata
Health Audit
A review of PDPs for completeness, consistency, and accuracy.
🏛️ Governance & Ops
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
No lessons matching the current filters.
Clear AllProduct Data Courses
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The PDP Field Guide
Master‑class on building, governing and refreshing product pages for AI‑led discovery.
Learning Paths
View all categories →Posts and Guides
Post
Jonah Santo
SEO Is Moving to TikTok, Meta, and AI Search
Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo
Your PDP Is Your New Homepage
Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo
From Keywords to Context: Why Intent Wins
Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo
Why You’re Invisible on Google and TikTok
80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo
AI Search Is Here. Is Your Product Data Ready?
AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo
The Hidden Cost of Manual PDP Updates
Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo
Manual Teams Can’t Keep Up With Social Shopping
Social shopping trends shift too fast for manual PDP updates.
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Partnership announcements
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Featured industry perspectives
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Articles
5 min read
What Do PDP Content and Retail Media Have in Common?
Source: Digital Shelf Institute
Articles
7 min read
The Role of Product Detail Pages in Retail Media Budget Decisions
Source: Digital Shelf Institute
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