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SEO Is Moving to TikTok, Meta, and AI Search
SEO isn’t dead—it’s decentralized.
Shoppers now discover products through TikTok, Meta, Google Shopping, and tools like ChatGPT. Traditional Google-first strategies are no longer enough.
To win, your product detail pages (PDPs) need to be structured for visibility across every platform—not just one.
Discovery Has Shifted
Today’s buyers don’t start with search. They start with feeds, recommendations, and AI. That means:
TikTok Shop
Pulls directly from your product feeds. Titles, categories, and descriptions must be clean and consistent. Inconsistencies = invisibility.
Meta (Instagram & Facebook Shops)
Relies on product feeds with accurate metadata, descriptions, and alt text. Formatting issues break the experience.
Google Shopping
Surfaces structured PDPs via Shopping Graph. Schema markup, clean HTML, and rich metadata all impact placement.
AI Tools (ChatGPT, Perplexity, etc.)
Index live web pages and feeds. Pages without semantic structure or clarity get skipped—or misrepresented.
What Modern SEO Actually Requires
Keywords aren’t enough. Platforms reward structure, clarity, and machine-readability.
Here’s what every PDP needs:
- Metadata title
- Metadata description
- HTML title (H1)
- HTML description
- Clean, product-specific URL
Then layer in:
- Alt text that describes the product clearly
- Buyer-intent keywords updated quarterly
- Structured HTML using <h1>, <h2>, <ul>, etc.
Manual fixes won’t scale. Automation keeps your data aligned without overloading your team.
Why It Matters
Marketing, merchandising, and site ops are already at capacity. Manually updating 10,000 PDPs every quarter isn’t realistic.
Unstructured product data leads to:
- Lower rankings on TikTok, Meta, and Google
- Broken listings and rejected feeds
- Internal delays and workflow gaps
Structured, automated PDP updates solve that.
EKOM plugs into your tech stack to apply real-time market data, restructure metadata, and push updates—every quarter.
No busywork. No delays. Just product content that keeps up.
Want to Know Where You Stand?
We’ll audit one of your PDPs and show how it performs across TikTok Shop, Meta, Google Shopping, and AI discovery tools.
