Premium Menswear Brand Case Study | EKOM
Back to Case Studies
Premium Menswear · 1,400+ SKUs

+117% Conversion. +83% New-to-Brand Customers. Metadata Alone.

A premium menswear brand had exceptional products that were invisible in organic search. Their lean team couldn't manually audit 1,400+ SEO fields while running day-to-day merchandising. They needed a way to find the gaps costing them the most visibility and fix them without new hires, agencies, or redesigns. EKOM gave them that path, and metadata-only changes drove outsized results.

+117%Conversion Rate
+83%New-to-Brand Customers
+72%Sessions
+28%Non-Branded Organic Revenue
The Challenge

Great products, invisible online. The team demanded more from their catalog data.

  • 01
    Product titles and descriptions lacked keyword alignment and structured formatting, leaving high-quality products buried in search results. The team knew they were losing to competitors with larger content teams.
  • 02
    A lean merchandising team couldn't audit 1,400+ SEO fields while managing seasonal campaigns and day-to-day operations. They needed catalog intelligence, not more manual work.
  • 03
    There was no systematic way to identify which data gaps cost the most visibility. The team was making educated guesses about where to invest limited time.
  • 04
    Competitors with bigger teams were capturing organic traffic meant for superior products. The brand's quality advantage was invisible because the data didn't tell the story.
The Results

The team approved metadata fixes. The catalog delivered outsized results.

3 months after the team deployed approved SEO changes

+117%Conversion RateMore than doubled purchase conversion
+83%New-to-Brand CustomersFirst-time purchasers from organic search
+72%SessionsOverall organic traffic growth
+28%Non-Branded Organic RevenueRevenue from non-branded search queries
1,400+Products AddressedEntire catalog analyzed and optimized
SEO OnlyScope of ChangesResults from metadata optimization alone
Operational Impact

A lean team that punched above its weight

Not Months
Hours

Months of manual auditing reduced to hours of focused review and approval. The team spent time on decisions, not spreadsheets.

Products Analyzed
1,400+

Every product scanned for SEO gaps with structured recommendations for titles, descriptions, and metadata.

Gap Prioritization
Precise

Structured intelligence on which gaps cost the most visibility. The team fixed those first and measured the impact.

Additional Headcount
Zero

No new hires or agency spend. The existing team made all decisions and controlled every change at catalog scale.

Only Change Made
Metadata

No redesign, no new ad spend, no migration. Metadata-only changes drove all results. The products were always good. The data caught up.

Compounding Growth
Ongoing

New products are automatically flagged against the same standards. The team decides what to fix and when.

"

We didn't change our products, our pricing, or our ad spend. We just demanded more from our product data. EKOM showed us exactly where our catalog was falling short, we approved the fixes, and the results were immediate.

Ready?

Your team. Your decisions. Better data.

EKOM helps your team find gaps, prioritize fixes, and ship approved changes, turning better catalog data into measurable growth.

Book a Demo