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Master ecommerce product data

Explore lessons, guides, terms, and categories that drive real business results.

Product Data Lessons

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Running PDP Ops for Multi-Brand Catalogs

Manage PDP rules for multiple brands.
🏛️ Governance & Ops
🚀 advanced

Avoiding Copy/Paste SEO

Avoid duplicate content penalties with structured data.
🩺 Data Health
🎓 beginner

Quarterly PDP Refresh Cadence

Schedule quarterly PDP refreshes for accuracy.
🏛️ Governance & Ops
🎓 beginner

Validating PDP Health Across Platforms

Check PDP health on Google, TikTok, and Meta.
🩺 Data Health
🧑🏿‍💻 intermediate

Using Keyword Signals Without Chasing Trends

Use keyword trends in core fields without breaking structure.
🔍 AI Visibility
🎓 beginner

Inside EKOM’s System (As a Case Study)

Apply EKOM’s automation framework to your catalog.
🧑🏿‍💻 Field Optimization
🎓 beginner
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Reference Guide

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Visibility Gaps

Missed impressions due to incomplete or misaligned PDPs.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Variant Parent

Primary record that groups variant SKUs under one PDP.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

UGC Schema

structured product data for user photos, Q&A, reviews.
♻️ Systems & Sync
🔍 AI Visibility
🧱 Structure & Metadata

TikTok Schema

Schema elements required by TikTok Shop.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Structured PDP Fields

Schema-supported fields on a PDP.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

System Integrations

Connecting EKOM to PIMs, CMSs, and feeds.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops

Sync Engine

A system that automates data transfer between sources and PDPs.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization

Structured Data Basics

Foundational concepts for schema markup.
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
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Product Data Courses

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The PDP Field Guide

Master‑class on building, governing and refreshing product pages for AI‑led discovery.

Posts and Guides

Post
Jonah Santo

SEO Is Moving to TikTok, Meta, and AI Search

Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo

Your PDP Is Your New Homepage

Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo

From Keywords to Context: Why Intent Wins

Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo

Why You’re Invisible on Google and TikTok

80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo

AI Search Is Here. Is Your Product Data Ready?

AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo

The Hidden Cost of Manual PDP Updates

Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo

Manual Teams Can’t Keep Up With Social Shopping

Social shopping trends shift too fast for manual PDP updates.
Post
Jonah Santo

Google Hates Bad Metadata

Bad metadata hides your products. Fix it, get seen.
Post
Jonah Santo

Accuracy Drives Sales

Fix these 4 product data fields most fail at.
Post
Jonah Santo

The 5 Fields That Drive Discovery

The 5 product data fields that decide if you exist.

Partnership announcements

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Discover how EKOM can simplify your e-commerce operations, supercharge your growth, and transform the way you do business.