Premium Menswear Brand Case Study | EKOM
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Premium Menswear · 1,400+ SKUs

+117% Conversion Rate. +83% New-to-Brand Customers. Metadata Alone.

A premium menswear brand used EKOM's agent to find and fix SEO gaps across 1,400+ products, driving outsized results from metadata changes alone.

+117%Conversion Rate
+83%New-to-Brand Customers
+72%Sessions
+28%Non-Branded Organic Revenue
The Challenge

Great products, invisible online. The data wasn't telling the full story.

  • 01
    Product titles and descriptions lacked keyword alignment and structured formatting, leaving high-quality products buried in search results.
  • 02
    A lean team couldn't manually audit 1,400+ SEO fields while managing day-to-day merchandising and seasonal campaigns.
  • 03
    Competitors with larger content teams were capturing organic traffic meant for superior products.
  • 04
    No systematic way to identify which data gaps cost the most visibility. The team was guessing at priorities.
The Results

Metadata optimization drove outsized results

3 months after the team deployed approved SEO changes

+117%Conversion RateMore than doubled purchase conversion
+83%New-to-Brand CustomersFirst-time purchasers discovering products through organic search
+72%SessionsOverall organic traffic growth
+28%Non-Branded Organic RevenueRevenue growth from non-branded search queries
1,400+Products AddressedEntire catalog analyzed and optimized
SEO OnlyScope of ChangesResults from metadata optimization alone
Operational Impact

A lean team punching above its weight

Not Months
Hours

Months of manual auditing reduced to hours of focused review and approval.

Products Analyzed
1,400+

Every product scanned for SEO gaps with structured recommendations for titles, descriptions, and metadata.

Gap Prioritization
Precise

Structured intelligence on which gaps cost the most visibility. The team fixed those first.

Additional Headcount
Zero

No new hires or agency spend. The existing team made all decisions at catalog scale.

Only Change Made
Metadata

No redesign, no new ad spend, no migration. Metadata-only changes drove all results.

Compounding Growth
Ongoing

New products are automatically flagged against the same standards. The team decides what to fix and when.

"

We didn't change our products, our pricing, or our ad spend. EKOM showed us exactly where our catalog data was falling short. We approved the fixes, and the results were immediate.

Ready?

Your team. Your decisions. Better data.

EKOM helps your team find gaps, prioritize fixes, and ship approved changes, turning better catalog data into measurable growth.

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