Google Hates Bad Metadata

Bad metadata doesn’t just hurt SEO—it erodes trust.
Google, TikTok Shop, and buyers rely on consistent product data. If your PDPs have duplicate titles, vague descriptions, or missing schema, you’re losing visibility—not to “penalties,” but to competitors who do it right.

How Metadata Gaps Impact Revenue

1. Search Rankings Drop

• Pages with duplicate metadata compete against themselves, diluting rankings. (Moz, 2024)
• Data point: 63% of ecommerce sites have duplicate meta titles. (Ahrefs, 2023)

2. Platforms Prioritize Structured Data

• TikTok Shop’s algorithm favors PDPs with complete schema for rich snippets. (TikTok Seller Center, 2025)
• Not a penalty: Missing schema just means no rich features (like product ratings).

3. Conversions Suffer

• PDPs with unique, benefit-driven descriptions see 10–15% higher CTR. (Shopify, 2024)
• Example: “Waterproof hiking boots” vs. “Hiking boots for sale.”

4. Schema = Free Visibility

• A Search Engine Land case study showed PDPs with corrected schema gained 15% more impressions in Google Shopping.

The 4 Non-Negotiable Metadata Fields

1. Metadata Title (60 chars max)
2. Metadata Description (160 chars, benefit-focused)
3. HTML Title (H1) (Matches product name)
4. HTML Description (Scannable, with keywords)

Plus:

• Alt Text (For ADA + image search)
• Schema Markup (Products, reviews, pricing)

Why Manual Fixes Fail

• Time: 10,000 SKUs take 200+ hours to audit.
• Human error: 27% of manual schema markup has errors. (Schema.org, 2024)

How EKOM Helps:

• Auto-generates unique metadata at scale.
• Fixes schema errors before platforms ignore them.
• Client result: 18% more Google Shopping impressions in 30 days.

Want Proof? Get a Free Audit

We’ll analyze a live PDP and show you:

• Duplicate metadata draining rankings.
• Schema gaps hurting rich snippets.
• Exact fixes—no upsell.

Book a Metadata Audit