Why You’re Invisible on Google and TikTok

Modern product discovery doesn’t start with your homepage. It starts with AI.

Whether it’s Google’s AI Overview, Perplexity, or TikTok Shop—these platforms now sit between your PDP and the buyer.

If your product data isn’t structured for AI parsing, you’re invisible.

What’s Really Blocking Visibility?

AI search tools don’t browse—they extract. They’re scanning for structured signals like:

• Schema markup
• Semantic HTML
• Clean metadata
• Aligned titles and descriptions
• Relevant alt text

Here’s what that looks like in action:

• Perplexity uses schema to understand context. Unstructured data gets skipped.
• Google’s AI Overview elevates clean HTML and structured content.
• TikTok Shop relies on properly formatted PDP fields—title, description, category.

Poor formatting = zero visibility. This is already impacting brands:

“We spent hours updating PDPs manually. No lift. AI just ignored us.” — EKOM client

The Cost of Unstructured PDPs

• 80% of shoppers now rely on AI-powered tools to discover products
• PDPs with structured data see up to 25% higher visibility
• (Sources: eMarketer, HubSpot)

But structure isn’t just an SEO play—it’s operational. When metadata is inconsistent or outdated, your content isn’t just invisible—it’s misleading or incorrect across every sales channel.

What Your PDPs Need

Baseline structure:

• <title>: Descriptive and specific
• <meta description>: Clear, concise, aligned with intent
• <h1>: Product title or function
• <p> + <ul>: Benefits and specs in readable chunks
• alt text: Actual descriptions, not placeholders
• schema.org: Full attribute set

Bonus: Automate updates quarterly to stay ahead of changing algorithms and market language.

AI-Ready, Without the Manual Work

Manually fixing PDPs across a 10K+ catalog doesn’t scale. That’s where EKOM fits.

We apply AI-optimized structure to your entire catalog—automatically—then keep it synced. That means:

• ✅ Compliant formatting for Google, TikTok, Meta
• ✅ Market-aligned keywords and product signals
• ✅ No dependency on internal bandwidth

Want to See Where You Stand?

We’ll audit one of your PDPs across Google AI Overview, Perplexity, and TikTok—then show you exactly what’s missing.

No fluff. Just signal clarity.

Book a Demo