The Hidden Cost of Manual PDP Updates

🕒 The Real Cost of Manual Updates

Manual workflows hit harder than most brands realize:

Time Sink: 1,000+ hours/year for mid-sized brands

Shopify – Ecommerce Data Management

Budget Drain: $50K–$100K/year in labor or agency fees

Forrester – Digital Commerce 2024

Lost Relevance: 15–20% visibility drop from stale content

SEMrush – Ecommerce SEO

How to Break Free

Focus here first:

• Metadata Title
• Metadata Description
• HTML Title
• HTML Description

Then layer in:

• Image Alt Text for accessibility and SEO
• Automation to stay aligned with search trends
  

Automation can reduce PDP update time by up to 80%.

McKinsey – Automation in Retail

‍The Bigger Win

Manual updates pull your team off the real work—launches, campaigns, growth planning.

EKOM automates PDP optimization across your catalog. It plugs into your existing stack and keeps product content aligned with how buyers search.

As one client put it:

“It’s like getting our week back.”

Want to See How Much Time You Could Get Back?

We’ll crunch your numbers—no pressure, just clarity.

Book a Demo