Your PDP Is Your New Homepage

Most shoppers will never see your homepage.

They land directly on your product pages—through TikTok, Google Shopping, Meta, or a direct ad.

If your PDPs aren’t ready to convert cold traffic, you’re losing revenue.

Why the Shift Happened

Social commerce changed the game.

Platforms like TikTok Shop and Meta Shops drive discovery and conversion from a single touchpoint. They link directly to PDPs—no homepage, no category page.

Ads are product-first.

Google Shopping, Instagram, and Facebook ads point directly to PDPs because that’s what converts. Buyers want frictionless transactions, not brand journeys.

Organic traffic skips the front door.

Studies show 60–70% of ecommerce traffic lands directly on a product page—not the homepage.

(Sources: Shopify, Forrester)

What That Means for Your Team

Your PDP is now your first impression.

It has to be clear, structured, fast, and formatted for every platform.

Here’s the minimum every PDP needs:

• Metadata Title: Clear, specific, keyword-aligned
• Metadata Description: Concise and relevant
• HTML Title (H1): Match the actual product name
• HTML Description: Structured, scannable, readable
• URL: Clean, consistent, product-specific

Then layer in:

• Alt Text: Descriptive, not decorative
• Keywords: Refreshed quarterly based on search trends
• Automation: Manual edits don’t scale; automation does

Why It’s a Problem for Most Brands

Even large teams struggle to keep PDPs up to date.

Changes in pricing, inventory, or naming conventions ripple across dozens of channels—and if just one field is off, discovery and conversions suffer.

Outdated PDPs cause:

• Missed impressions on TikTok and Meta
• Lower rankings in Google Shopping
• Wasted spend on product ads
• Internal backlogs from manual updates

A Simpler Way to Stay Aligned

EKOM automates PDP structure and metadata updates—every quarter—based on current search behavior and product trends.

That means:

• Structured product data for every platform
• Higher-quality discovery across search and social
• No added workload for your team

Want to See What’s Missing?

We’ll audit one of your live PDPs and show you where it’s aligned—and where it’s leaking visibility or conversion.

Book a Strategy Call