Accuracy Drives Sales

PDP Accuracy Isn’t Optimization—It’s Damage Control

The Leak You Can’t See

A customer lands on your PDP. They notice:

• A spec from last year’s model.
• A title that doesn’t match the image.
• No rich snippet because your schema is broken.

They leave. Not because they chose a competitor—because you made them doubt you.

What Inaccuracy Costs (Data, Not Opinions)

1. 15% Fewer Conversions
   Outdated specs train customers to mistrust your entire catalog.
   (eMarketer, 2024)
2. Platforms Bury You
   TikTok Shop’s algorithm explicitly favors PDPs with aligned metadata.
   (TikTok Seller Center, 2025)
3. The 10% You’ll Never Measure
   Consistent data quietly lifts conversions—until it’s gone.
   (Search Engine Journal, 2024)

Case in Point: An electronics brand fixed outdated PDPs with EKOM. Sales recovered 12% in 48 hours. No new traffic. Just repaired trust.
(BigCommerce, 2024)

The Four Fields Platforms Demand (And Why Yours Are Failing)

Metadata Title
What’s broken: Your CMS autogenerates titles like "PROD_2025_BLK_L" instead of "Men's Black Leather Dress Shoes."
Why it matters: Google truncates after 60 characters. TikTok Shop ignores generic strings.

Metadata Description
What’s broken: It’s stuffed with keywords for bots, not benefits for humans.
Why it matters: Shopify found PDPs with scannable descriptions convert 10% better.

HTML Title (H1)
What’s broken: Doesn’t match the metadata title, confusing algorithms.
Why it matters: Moz reports mismatches drop rankings by 12 positions.

HTML Description
What’s broken: Walls of text that mobile users can’t digest.
Why it matters: 83% of buyers skim—they’ll bounce before finding specs.

Bonus Failures You Can’t Afford

• Image Alt Text: "IMG_4293.jpg" is a death sentence for image search.
• Schema Markup: Missing? Platforms treat your PDPs as placeholder content.

How We Fix It (Without You Doing Much)

EKOM automates:
✔ Real-time spec syncs from your PIM.
✔ Platform-specific schema (Google, TikTok, Shopify).
✔ Alt text that actually describes images.

A clean product data reset.

See the Leaks Yourself

We’ll audit one PDP and show you:

1. Where data drifted.
2. How much it’s costing you.
3. Exactly how to lock it down.

Preview a PDP Refresh →