The 5 Fields That Drive Discovery

Five Fields That Decide If Your Products Exist

Platforms Don’t Rank—They Filter

Google, TikTok Shop, and Meta don’t evaluate your PDPs. They eliminate them. Fail any of these five checks, and you’re invisible:

1. Metadata Title (60 characters of buyer intent)
2. Metadata Description (160 characters of persuasion)
3. HTML Title (Must mirror what humans see)
4. HTML Description (Scannable in 3 seconds)
5. Image Alt Text (Your silent ADA shield and SEO lever)

Miss one? You’re not just unoptimized—you’re nonexistent.

The Cost of Missing Just One

Metadata Title
"PROD_2025_BLK" → Google drops you for "men’s black leather boots"

Image Alt Text
"IMG_4293.jpg" → Excludes 15% of buyers and invites lawsuits

HTML Title Mismatch
TikTok Shop’s crawlers ignore PDPs where H1 ≠ metadata title

Reality: 20,000 products × 5 fields × 4 quarters = 400,000 failure points yearly.

How We Force Platforms To See You

EKOM automates all five fields:
✔ Quarterly rewrites aligned to search trends
✔ Alt text that sells (not just complies)
✔ Schema that meets tomorrow’s rules

Not SEO. Existence insurance.

See Your Filters

We’ll audit one PDP and show you:

1. Which of the five fields are failing
2. The exact revenue leak
3. How to fix it in one click

Run a Discovery Audit →