Inside EKOM’s System (As a Case Study)

You’ve read about why PDP automation matters.
Now here’s what it actually looks like in action.

EKOM isn’t just a content tool. It’s a structured automation layer that connects your product data, syncs it across systems, and keeps your PDPs alive and aligned—without manual upkeep.

This lesson walks through how EKOM works, what it fixes, and what kinds of results teams are seeing from the system.

The Stack: How EKOM Is Structured

At a high level, EKOM sits between your data and your front end.

It connects to your PIM (or wherever your catalog lives), pulls in structured product data, and keeps your live PDPs synced with that source—whether it’s on Shopify, a headless CMS, or custom architecture.

Here’s how the flow works:

1. PIM or Catalog Source
   This is your system of record—where price, brand, SKU, availability, and product info are managed.
2. EKOM Middleware
   EKOM pulls structured data, monitors field changes, and applies rules. It handles schema injection, Content Sync, and formatting logic so you don’t have to.
3. CMS, Feed Engine, or Channel Exports
   EKOM pushes updated data to your PDP front-end and to external platforms like Google Merchant Center, Meta, or TikTok Shop—keeping everything consistent.

Because everything runs through EKOM, you don’t need to manage PDPs manually anymore. Updates happen automatically. Schema is kept current. Visibility stays intact.

What EKOM Actually Fixes

EKOM is designed to handle the root causes of PDP failure at scale.

It solves for:

• Feed Drift — ensuring what’s on the page matches what’s in your product feed
• Schema Errors — auto-injecting valid JSON-LD and product metadata
• Slow Updates — automating changes across hundreds or thousands of SKUs without human involvement
• PDP Decay — keeping fields like availability, price, and alt text from going stale
• Governance Gaps — applying consistent Field Updates and Field Governance logic across brands or regions

Real-World Metrics

Here are a few results teams have seen after switching to EKOM:

• 10x faster PDP updates – thanks to automated field sync
• 43% increase in feed approval rates – by fixing structural mismatches
• 80% less time spent on PDP QA – schema and metadata handled upstream
• More consistent visibility – products show up reliably in search, shopping, and AI surfaces

These aren’t just efficiency wins—they’re visibility wins. Which means more impressions, more clicks, and more revenue.

Could This Work for You?

EKOM’s architecture isn’t magic—it’s just connected.

If you’re running into:

• Manual bottlenecks in PDP updates
• Drift between catalog data and live pages
• Broken schema or inconsistent metadata
• Low platform trust or poor Feed Approval Rate

Then you don’t need more people. You need better structure.

You can build it yourself. You can use a tool like EKOM. Either way, the playbook’s the same: get your fields synced, your schema solid, and your updates automated.

Bottom Line

EKOM shows that PDP automation doesn’t have to be complicated.

With the right structure, you can turn your product pages into something that updates itself—accurately, consistently, and at scale.