AI Search Is Here. Is Your Product Data Ready?

AI search is already live across Google’s AI Overview, ChatGPT, Perplexity, and TikTok Shop.

If your PDPs (product detail pages) aren’t structured for machine parsing, they won’t surface.

What AI Search Prioritizes

AI tools don’t browse—they extract. They’re looking for:

• Schema markup to define product context
• Semantic HTML with clear formatting
• Clean metadata (titles and descriptions)
• Descriptive alt text tied to real use cases
• Structured PDP fields like title, description, and category
  

A recent client spent hours updating PDPs manually. No lift. Why? Poor structure. AI ignored the pages.

PDP Checklist for AI Visibility

To surface across AI search platforms, every PDP should include:

• Title and meta description that are clear, specific, and keyword-aligned
• H1 and structured content with paragraphs and bullet points
• Descriptive alt text
• Full schema.org attribute set
• Automation to keep structure aligned as search behavior shifts
  

The Stakes

• 80% of shoppers use AI-assisted discovery tools (eMarketer)
• Structured PDPs see up to 25% higher visibility (HubSpot)
• Manual updates don’t scale across large catalogs
  

How EKOM Helps

EKOM applies AI-optimized structure across your catalog—automatically.

• Compliant formatting for Google, TikTok, Meta
• Search-aligned metadata and markup
• No added lift for your team
  

Want to see how your PDPs perform in AI search?

We’ll audit one product page and show exactly what’s missing

Book a Strategy Call

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References

Perplexity AI – How It Works

Search Engine Land – Optimizing for Google AI Overview

TikTok Shop Seller Center – Product Listing Guidelines

eMarketer – AI Search Trends in Ecommerce 2024

HubSpot – Structured Data for Ecommerce SEO