From Keywords to Context: Why Intent Wins

Keyword stuffing is done.

Modern SEO is driven by buyer intent—real phrases, real questions, and real use cases.

Whether it’s Google, TikTok Shop, or Meta, today’s platforms prioritize content that aligns with how people actually search.

If your PDPs are still written for keyword stuffing—not for structure and real shopper language—you’re losing both visibility and conversions.

Why Buyer Intent Matters

People don’t search for “shoes.”

They search for:

• comfortable running shoes for women
• sustainable sneakers under $100
• best dress shoes for flat feet

And platforms are adjusting accordingly:

1. Social commerce prioritizes intent-rich PDPs

TikTok Shop and Meta Shops favor product feeds with specific, contextual titles and descriptions—not keyword repetition.

2. Google now rewards clarity, not density

Search algorithms evaluate how well a PDP answers a query—not how often a keyword appears.

3. Long-tail searches are the norm

65% of online shoppers use longer, intent-driven queries. Generic content doesn’t match those needs.

(Source: eMarketer)

How to Structure PDPs for Search Intent

Intent starts with structure. Here’s where to focus:

Metadata & HTML essentials:

• Metadata title
• Metadata description
• HTML title (H1)
• HTML description (well-organized)
• URL that reflects the product name or type

Supporting fields:

• Dynamic keywords: Refresh quarterly to align with current buyer language
• Alt text: Descriptive, not generic—matches use case and product context
• Automation: Keeps PDPs aligned without requiring manual rewrites

Structured PDPs that reflect real shopper intent can increase CTR by up to 20%

(Source: Adobe)

Why It’s a Workflow Problem

You can’t rewrite thousands of PDPs every time buyer language shifts.

Marketing and merchandising teams don’t have that kind of bandwidth.

That’s why scalable SEO means structured, automated content—not just writing better copy.

How EKOM Helps

EKOM updates your PDPs every quarter—applying the latest buyer-intent language, optimizing for structure, and syncing with how each platform indexes content.

No bloated workflows. No guesswork. Just content that performs.

Want to See the Gaps?

We’ll audit a single PDP and show exactly where it’s aligned—and where it’s falling behind across Google, TikTok, and Meta.

Book a Strategy Call