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Master ecommerce product data
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Product Data Lessons
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It Was SEO The Whole Time: How To Be Cited By AI
AI changed how answers are presented, not what earns trust. If you want LLMs to surface your brand, fix the data layer—your <a href="/resources/reference/product-detail-page">Product Detail Page</a> structure, <a href="/resources/reference/product-schema">Product Schema</a>, and cross-channel parity—not the buzzwords.
🔍 AI Visibility
🧑🏿💻 intermediate
Running PDP Ops for Multi-Brand Catalogs
Manage PDP rules for multiple brands.
🏛️ Governance & Ops
🚀 advanced
Avoiding Copy/Paste SEO
Avoid duplicate content penalties with structured data.
🩺 Data Health
🎓 beginner
Quarterly PDP Refresh Cadence
Schedule quarterly PDP refreshes for accuracy.
🏛️ Governance & Ops
🎓 beginner
Validating PDP Health Across Platforms
Check PDP health on Google, TikTok, and Meta.
🩺 Data Health
🧑🏿💻 intermediate
Using Keyword Signals Without Chasing Trends
Use keyword trends in core fields without breaking structure.
🔍 AI Visibility
🎓 beginner
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Clear AllReference Guide
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Product Detail Page
The dedicated page for a single product.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
Price Sync
Automated alignment of price fields across PDP, feeds, and ads.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🩺 Data Health
PIM vs CMS
Clarifies the roles of backend vs frontend systems.
🧱 Structure & Metadata
🩺 Data Health
PDP Scaling
Growing PDP coverage without increasing headcount.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops
🧱 Structure & Metadata
PIM
Central repository that governs and syndicates product data across channels.
🏛️ Governance & Ops
🩺 Data Health
PDP Scalability
The ability to scale PDP creation and management efficiently.
✨ Automation & Basics
🏛️ Governance & Ops
🔍 AI Visibility
🧱 Structure & Metadata
PDP SEO Pitfalls
Common SEO mistakes on product detail pages.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
PDP Best Practices
Guidelines for effective PDP design and structure.
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
PDP Refresh
Regularly updating PDP content and schema.
🔍 AI Visibility
PDP Metadata
Data embedded in the PDP’s code for platform parsing.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
PDP Drift
Slow misalignment of PDP content from source data.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
PDP Automation
The process of programmatically updating PDPs.
♻️ Systems & Sync
✨ Automation & Basics
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
No lessons matching the current filters.
Clear AllProduct Data Courses
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The PDP Field Guide
Master‑class on building, governing and refreshing product pages for AI‑led discovery.
Learning Paths
View all categories →Posts and Guides
Post
Jonah Santo
SEO Is Moving to TikTok, Meta, and AI Search
Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo
Your PDP Is Your New Homepage
Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo
From Keywords to Context: Why Intent Wins
Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo
Why You’re Invisible on Google and TikTok
80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo
AI Search Is Here. Is Your Product Data Ready?
AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo
The Hidden Cost of Manual PDP Updates
Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo
Manual Teams Can’t Keep Up With Social Shopping
Social shopping trends shift too fast for manual PDP updates.
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Partnership announcements
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Featured industry perspectives
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Articles
5 min read
What Do PDP Content and Retail Media Have in Common?
Source: Digital Shelf Institute
Articles
7 min read
The Role of Product Detail Pages in Retail Media Budget Decisions
Source: Digital Shelf Institute
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