Validating PDP Health Across Platforms

Most teams don’t know their product pages are broken—because everything looks fine.

The copy loads. The images show up. The layout works.

But underneath, fields are out of sync, schema is broken, or feeds are misaligned—and that means Google, Meta, and TikTok are quietly removing your products from visibility.

This lesson helps you fix that. It shows how to validate PDP health across platforms and build a lightweight audit process to catch issues before they hurt performance.

What PDP Health Actually Means

PDP health isn’t about the surface—it’s about structure.

A healthy Product Detail Page means:

• Schema is valid and up to date
• Platform feeds match the live page
• Metadata fields are complete and consistent
• No signs of PDP Drift, Feed Drift, or Content Expiration
• Your products are approved and discoverable across Google, Meta, TikTok, and other channels

If any of that’s off, your PDP might be live—but invisible.

Schema Validation: First Line of Defense

Structured data is how platforms understand your PDP.

To check it:

• Run the Google Rich Results Test on your PDP URLs
• Use Google Search Console to find schema errors under Products
• Review your Product, Offer, and Review Product Schema setup
• Make sure fields like price, availability, brand, and Canonical URL are present and valid

Schema issues often go unnoticed—but they directly block Product Rich Result eligibility.

See Schema Validation and Schema Errors for more.

Feed and Field Sync: Stop Mismatches Early

A common visibility killer: your PDP shows one thing, your feed says another.

To validate sync:

1. Pick a few top PDPs from your site
2. Check the live page fields—price, availability, title, brand, images
3. Compare to what’s in your feed (Google Merchant, Meta, TikTok Shop)
4. Look for even small mismatches—those trigger disapprovals

This is where Price Sync, Field Consistency, and Content Sync matter most.

If the fields don’t match, fix the source system—not just the PDP.

Platform Tools You Should Be Using

These tools help spot issues before platforms hide your listings:

• Google: Search Console, Merchant Center Feed Diagnostics
• Meta: Catalog Diagnostics in Meta Commerce Manager
• TikTok: Product feed review and TikTok Schema testing
• EKOM users: Run a Health Audit or use the Change History Log

If you’re not using any of these, you’re missing the signals that matter.

Build a Simple PDP Audit Workflow

You don’t need a massive process. Just a repeatable one.

Start with this cadence:

• Weekly check: Pick 5–10 high-priority PDPs. Validate schema and sync.
• Monthly sync review: Compare your feed exports to live PDPs. Look for drift.
• Quarterly full audit: Use platform tools to scan the whole catalog. Fix top issues.

Use this to catch Visibility Gaps early—before impressions drop or disapprovals spike.

Assign roles so everyone knows who owns which checks. See Creating a PDP Field Governance Plan if that’s not in place yet.

Bottom Line

If you’re not validating your PDPs, you’re guessing.
And when you guess, you lose visibility—quietly and often.

Health means structure. Sync. Accuracy. Approval.
Check it regularly, fix it early, and you’ll keep your PDPs discoverable across every surface that matters.