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Master ecommerce product data
Explore lessons, guides, terms, and categories that drive real business results.
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Product Data Lessons
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It Was SEO The Whole Time: How To Be Cited By AI
AI changed how answers are presented, not what earns trust. If you want LLMs to surface your brand, fix the data layer—your <a href="/resources/reference/product-detail-page">Product Detail Page</a> structure, <a href="/resources/reference/product-schema">Product Schema</a>, and cross-channel parity—not the buzzwords.
🔍 AI Visibility
🧑🏿💻 intermediate
Running PDP Ops for Multi-Brand Catalogs
Manage PDP rules for multiple brands.
🏛️ Governance & Ops
🚀 advanced
Avoiding Copy/Paste SEO
Avoid duplicate content penalties with structured data.
🩺 Data Health
🎓 beginner
Quarterly PDP Refresh Cadence
Schedule quarterly PDP refreshes for accuracy.
🏛️ Governance & Ops
🎓 beginner
Validating PDP Health Across Platforms
Check PDP health on Google, TikTok, and Meta.
🩺 Data Health
🧑🏿💻 intermediate
Using Keyword Signals Without Chasing Trends
Use keyword trends in core fields without breaking structure.
🔍 AI Visibility
🎓 beginner
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Clear AllReference Guide
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Google Ranking Factors
Elements Google uses to evaluate PDPs.
🔍 AI Visibility
🧱 Structure & Metadata
🩺 Data Health
Field Updates
Adjustments to individual PDP attributes.
🔍 AI Visibility
🧑🏿💻 Field Optimization
Feed Drift
Mismatch between product feed and PDP.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🩺 Data Health
Field Standardization
Making PDP fields uniform across systems.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops
🔍 AI Visibility
Field Governance
Rules and roles for managing PDP field structure.
♻️ Systems & Sync
🏛️ Governance & Ops
🧑🏿💻 Field Optimization
Field Consistency
Keeping PDP attributes aligned across systems.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🩺 Data Health
Feed Diagnostics Report
Report listing schema & policy errors per SKU.
♻️ Systems & Sync
🔍 AI Visibility
🩺 Data Health
Feed Approval Rate
Percentage of SKUs accepted by a channel's product feed.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Faceted Navigation
UI that lets shoppers filter products by multiple attributes.
🔍 AI Visibility
🧑🏿💻 Field Optimization
EKOM Architecture
How EKOM's system handles PDP data flow.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops
🧑🏿💻 Field Optimization
Digital Shelf
Your product’s position online across marketplaces and channels.
🔍 AI Visibility
🧱 Structure & Metadata
🩺 Data Health
No lessons matching the current filters.
Clear AllProduct Data Courses
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The PDP Field Guide
Master‑class on building, governing and refreshing product pages for AI‑led discovery.
Learning Paths
View all categories →Posts and Guides
Post
Jonah Santo
SEO Is Moving to TikTok, Meta, and AI Search
Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo
Your PDP Is Your New Homepage
Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo
From Keywords to Context: Why Intent Wins
Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo
Why You’re Invisible on Google and TikTok
80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo
AI Search Is Here. Is Your Product Data Ready?
AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo
The Hidden Cost of Manual PDP Updates
Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo
Manual Teams Can’t Keep Up With Social Shopping
Social shopping trends shift too fast for manual PDP updates.
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Partnership announcements
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Featured industry perspectives
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Articles
5 min read
What Do PDP Content and Retail Media Have in Common?
Source: Digital Shelf Institute
Articles
7 min read
The Role of Product Detail Pages in Retail Media Budget Decisions
Source: Digital Shelf Institute
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