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Master ecommerce product data
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Product Data Lessons
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Creating a PDP Field Governance Plan
Create a PDP governance plan with validation rules.
🏛️ Governance & Ops
🧑🏿💻 intermediate
What PDP Automation Really Means
Build real-time PDP automation workflows.
✨ Automation & Basics
🧑🏿💻 intermediate
Where Automation Fills the Gaps
Automate error-prone fields (pricing/attributes).
✨ Automation & Basics
🧑🏿💻 intermediate
What PIMs and CMSs Actually Do
Choose between PIM or CMS for data tasks.
🏛️ Governance & Ops
🎓 beginner
How Meta, TikTok, and AI Feeds Read PDPs
Format PDP data for Meta/TikTok/AI platform requirements.
♻️ Systems & Sync
🎓 beginner
No lessons matching the current filters.
Clear AllReference Guide
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Source of Truth
The authoritative system for product data.
♻️ Systems & Sync
🔍 AI Visibility
🩺 Data Health
Sitemap.xml
XML file listing URLs for search engine crawling.
♻️ Systems & Sync
🩺 Data Health
Semantic SEO
SEO based on meaning, not just keyword volume.
🔍 AI Visibility
Schema Validation
The process of checking structured data for errors.
🏛️ Governance & Ops
🔍 AI Visibility
🧱 Structure & Metadata
🩺 Data Health
Schema Errors
Mistakes in JSON-LD or product markup.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
Scaling Failures
Breakdowns that occur when PDP systems can’t grow.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops
🔍 AI Visibility
SEO Debt
Accumulated PDP issues from outdated SEO.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
SKU
Stock Keeping Unit – a unique identifier for each variant.
🧱 Structure & Metadata
SEO Attributes
Metadata and tags that affect discoverability.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
Product Schema
Structured schema markup for product data including offer, review, and availability.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
Product Rich Result
Enhanced search listing showing price, rating, and availability.
🔍 AI Visibility
🧱 Structure & Metadata
🩺 Data Health
Product Rating Markup
Schema field representing average rating and review count.
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
No lessons matching the current filters.
Clear AllProduct Data Courses
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The PDP Field Guide
Master‑class on building, governing and refreshing product pages for AI‑led discovery.
Learning Paths
View all categories →Posts and Guides
Post
Jonah Santo
SEO Is Moving to TikTok, Meta, and AI Search
Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo
Your PDP Is Your New Homepage
Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo
From Keywords to Context: Why Intent Wins
Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo
Why You’re Invisible on Google and TikTok
80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo
AI Search Is Here. Is Your Product Data Ready?
AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo
The Hidden Cost of Manual PDP Updates
Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo
Manual Teams Can’t Keep Up With Social Shopping
Social shopping trends shift too fast for manual PDP updates.
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Partnership announcements
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Featured industry perspectives
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Articles
5 min read
What Do PDP Content and Retail Media Have in Common?
Source: Digital Shelf Institute
Articles
7 min read
The Role of Product Detail Pages in Retail Media Budget Decisions
Source: Digital Shelf Institute
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