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Master ecommerce product data
Explore lessons, guides, terms, and categories that drive real business results.
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Product Data Lessons
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Creating a PDP Field Governance Plan
Create a PDP governance plan with validation rules.
🏛️ Governance & Ops
🧑🏿💻 intermediate
What PDP Automation Really Means
Build real-time PDP automation workflows.
✨ Automation & Basics
🧑🏿💻 intermediate
Where Automation Fills the Gaps
Automate error-prone fields (pricing/attributes).
✨ Automation & Basics
🧑🏿💻 intermediate
What PIMs and CMSs Actually Do
Choose between PIM or CMS for data tasks.
🏛️ Governance & Ops
🎓 beginner
How Meta, TikTok, and AI Feeds Read PDPs
Format PDP data for Meta/TikTok/AI platform requirements.
♻️ Systems & Sync
🎓 beginner
No lessons matching the current filters.
Clear AllReference Guide
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Visibility Gaps
Missed impressions due to incomplete or misaligned PDPs.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Variant Swatch Images
Visual selectors for color/size variants.
🧑🏿💻 Field Optimization
Variant Parent
Primary record that groups variant SKUs under one PDP.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Update Cadence
Frequency of structured PDP updates.
🧱 Structure & Metadata
UGC Schema
structured product data for user photos, Q&A, reviews.
♻️ Systems & Sync
🔍 AI Visibility
🧱 Structure & Metadata
TikTok Schema
Schema elements required by TikTok Shop.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
Taxonomy Standards
Agreed naming conventions and formats for PDP fields.
🏛️ Governance & Ops
🔍 AI Visibility
Structured PDP Fields
Schema-supported fields on a PDP.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
System Integrations
Connecting EKOM to PIMs, CMSs, and feeds.
♻️ Systems & Sync
✨ Automation & Basics
🏛️ Governance & Ops
Sync Engine
A system that automates data transfer between sources and PDPs.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿💻 Field Optimization
Structured Data Basics
Foundational concepts for schema markup.
🧑🏿💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
No lessons matching the current filters.
Clear AllProduct Data Courses
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The PDP Field Guide
Master‑class on building, governing and refreshing product pages for AI‑led discovery.
Learning Paths
View all categories →Posts and Guides
Post
Jonah Santo
SEO Is Moving to TikTok, Meta, and AI Search
Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo
Your PDP Is Your New Homepage
Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo
From Keywords to Context: Why Intent Wins
Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo
Why You’re Invisible on Google and TikTok
80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo
AI Search Is Here. Is Your Product Data Ready?
AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo
The Hidden Cost of Manual PDP Updates
Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo
Manual Teams Can’t Keep Up With Social Shopping
Social shopping trends shift too fast for manual PDP updates.
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Partnership announcements
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Featured industry perspectives
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Articles
5 min read
What Do PDP Content and Retail Media Have in Common?
Source: Digital Shelf Institute
Articles
7 min read
The Role of Product Detail Pages in Retail Media Budget Decisions
Source: Digital Shelf Institute
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