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Master ecommerce product data

Explore lessons, guides, terms, and categories that drive real business results.

Product Data Lessons

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How Meta, TikTok, and AI Feeds Read PDPs

Format PDP data for Meta/TikTok/AI platform requirements.
♻️ Systems & Sync
🎓 beginner

How Google Evaluates Product Pages

Optimize PDPs for Google’s ranking criteria.
♻️ Systems & Sync
🎓 beginner

Common Failures That Break Visibility

Fix structural errors that hide products in search.
✨ Automation & Basics
🎓 beginner

Anatomy of a Healthy PDP

Audit PDPs against core health indicators.
🩺 Data Health
🧑🏿‍💻 intermediate

What Counts as Metadata?

Identify required metadata for product discovery.
🧱 Structure & Metadata
🎓 beginner

What Is a PDP—and Why It Still Matters

Define a PDP and explain its current importance.
🧱 Structure & Metadata
🎓 beginner
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Reference Guide

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Open Graph Tags

Meta tags that control how PDPs render on social platforms.
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Multi Brand Ops

Running PDP governance across multiple brands.
♻️ Systems & Sync
🏛️ Governance & Ops
🔍 AI Visibility
🧑🏿‍💻 Field Optimization

Meta Commerce

Product visibility and tagging in Meta platforms.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Manual Workflows

PDPs edited or updated by hand.
✨ Automation & Basics
🏛️ Governance & Ops
🔍 AI Visibility
🧱 Structure & Metadata

Merchant Guidelines

Platform requirements for listing products.
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health

Machine Readable Fields

Data fields platforms can ingest automatically.
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Inventory Buffer

Safety stock maintained to prevent overselling.
♻️ Systems & Sync
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🩺 Data Health

LLM Readiness

How easily PDP data is parsed by LLMs.
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata

Keyword Quality

The contextual accuracy and usefulness of selected terms.
🔍 AI Visibility
🧑🏿‍💻 Field Optimization
🩺 Data Health

JSON‑LD

A structured‑data format that defines how product info should be organised.
♻️ Systems & Sync
🔍 AI Visibility
🧱 Structure & Metadata

Health Audit

A review of PDPs for completeness, consistency, and accuracy.
🏛️ Governance & Ops
🧑🏿‍💻 Field Optimization
🧱 Structure & Metadata
🩺 Data Health
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Product Data Courses

View all courses →

The PDP Field Guide

Master‑class on building, governing and refreshing product pages for AI‑led discovery.

Posts and Guides

Post
Jonah Santo

SEO Is Moving to TikTok, Meta, and AI Search

Customers find your products on social and AI platforms. Here’s how to keep up.
Post
Jonah Santo

Your PDP Is Your New Homepage

Shoppers land on product pages—not your homepage. Make them count.
Post
Jonah Santo

From Keywords to Context: Why Intent Wins

Search tools now look for meaning, not just words. Structure matters more than ever.
Post
Jonah Santo

Why You’re Invisible on Google and TikTok

80% of shoppers use AI to find products. Unstructured PDPs get skipped.
Post
Jonah Santo

AI Search Is Here. Is Your Product Data Ready?

AI search is live. Structure your PDPs for visibility.
Post
Jonah Santo

The Hidden Cost of Manual PDP Updates

Automation saves teams thousands of hours and keeps content aligned.
Post
Jonah Santo

Manual Teams Can’t Keep Up With Social Shopping

Social shopping trends shift too fast for manual PDP updates.
Post
Jonah Santo

Google Hates Bad Metadata

Bad metadata hides your products. Fix it, get seen.
Post
Jonah Santo

Accuracy Drives Sales

Fix these 4 product data fields most fail at.
Post
Jonah Santo

The 5 Fields That Drive Discovery

The 5 product data fields that decide if you exist.

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