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EKOM Reference Terms

Full glossary of ecommerce and product data terms and definitions.

Full Reference Guide

Visibility Gaps

Missed impressions due to incomplete or misaligned PDPs.

Variant Swatch Images

Visual selectors for color/size variants.

Variant Parent

Primary record that groups variant SKUs under one PDP.

Update Cadence

Frequency of structured PDP updates.

UGC Schema

structured product data for user photos, Q&A, reviews.

TikTok Schema

Schema elements required by TikTok Shop.

Taxonomy Standards

Agreed naming conventions and formats for PDP fields.

Structured PDP Fields

Schema-supported fields on a PDP.

System Integrations

Connecting EKOM to PIMs, CMSs, and feeds.

Sync Engine

A system that automates data transfer between sources and PDPs.

Structured Data Basics

Foundational concepts for schema markup.

Stale Inventory Flag

Indicator when stock age exceeds threshold.

Source of Truth

The authoritative system for product data.

Sitemap.xml

XML file listing URLs for search engine crawling.

Semantic SEO

SEO based on meaning, not just keyword volume.

Schema Validation

The process of checking structured data for errors.

Schema Errors

Mistakes in JSON-LD or product markup.

Scaling Failures

Breakdowns that occur when PDP systems can’t grow.

SEO Debt

Accumulated PDP issues from outdated SEO.

SKU

Stock Keeping Unit – a unique identifier for each variant.

SEO Attributes

Metadata and tags that affect discoverability.

Product Schema

Structured schema markup for product data including offer, review, and availability.

Product Rich Result

Enhanced search listing showing price, rating, and availability.

Product Rating Markup

Schema field representing average rating and review count.

Product Detail Page

The dedicated page for a single product.

Price Sync

Automated alignment of price fields across PDP, feeds, and ads.

PIM vs CMS

Clarifies the roles of backend vs frontend systems.

PDP Scaling

Growing PDP coverage without increasing headcount.

PIM

Central repository that governs and syndicates product data across channels.

PDP Scalability

The ability to scale PDP creation and management efficiently.

PDP SEO Pitfalls

Common SEO mistakes on product detail pages.

PDP Best Practices

Guidelines for effective PDP design and structure.

PDP Refresh

Regularly updating PDP content and schema.

PDP Metadata

Data embedded in the PDP’s code for platform parsing.

PDP Drift

Slow misalignment of PDP content from source data.

PDP Automation

The process of programmatically updating PDPs.

Open Graph Tags

Meta tags that control how PDPs render on social platforms.

Multi Brand Ops

Running PDP governance across multiple brands.

Meta Commerce

Product visibility and tagging in Meta platforms.

Manual Workflows

PDPs edited or updated by hand.

Merchant Guidelines

Platform requirements for listing products.

Machine Readable Fields

Data fields platforms can ingest automatically.

Live Schema Generation

Real-time creation of JSON-LD based on source fields.

Inventory Buffer

Safety stock maintained to prevent overselling.

LLM Readiness

How easily PDP data is parsed by LLMs.

Keyword Quality

The contextual accuracy and usefulness of selected terms.

JSON‑LD

A structured‑data format that defines how product info should be organised.

Health Audit

A review of PDPs for completeness, consistency, and accuracy.

Google Ranking Factors

Elements Google uses to evaluate PDPs.

Field Updates

Adjustments to individual PDP attributes.

Feed Drift

Mismatch between product feed and PDP.

Field Standardization

Making PDP fields uniform across systems.

Field Governance

Rules and roles for managing PDP field structure.

Field Consistency

Keeping PDP attributes aligned across systems.

Feed Diagnostics Report

Report listing schema & policy errors per SKU.

Feed Approval Rate

Percentage of SKUs accepted by a channel's product feed.

Faceted Navigation

UI that lets shoppers filter products by multiple attributes.

EKOM Architecture

How EKOM's system handles PDP data flow.

Duplicate Content

Copy/paste product descriptions across PDPs.

Digital Shelf

Your product’s position online across marketplaces and channels.

Data Completeness

Percent of PDP fields fully populated.

Data Pipeline

The full flow of product data from source to PDP.

Data Ownership

Assigning control of specific PDP fields.

Cross Platform Checks

Ensuring PDPs display correctly across platforms.

Contextual Keywords

Naturally placed, intent‑rich keywords.

Content Vs Structure

The difference between PDP copy and data fields.

Content Tag Manager

Systematic labeling of PDP copy sections for targeted updates.

Content Sync

Keeping PDPs aligned with backend systems.

Automation Case Study

Real-world example of PDP automation.

Content Expiration

When PDP content becomes outdated.

Catalog Hygiene

Maintaining clean and accurate product data.

Change History Log

Record of every PDP field edit.

Canonical URL

Declares the primary page address.

Bulk Update API

Endpoint for mass‑editing PDP fields programmatically.

Alt Text

Text alternative for PDP images.

Attribute Completeness

The % of required attributes that are filled with valid data.

Breadcrumb Schema

structured product data that maps page hierarchy for crawlers.

Automation Definition

What “automation” actually means in PDP operations.

AI Feed Parsing

How AI systems interpret PDP structure.

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