Your Tech Stack Isn't the Problem

Metadata is the Missing Layer

Your product detail pages (PDPs) are more than just digital brochures—they’re discoverable assets. But when they’re not structured correctly, they become invisible.

Search engines and shopping platforms don’t care how beautiful your site looks. They crawl metadata:

• <title> tags
• <meta> descriptions
• Structured data schema

If those fields are stale or missing, your PDPs fall out of feeds, drop in rankings, and quietly lose value.

What Makes a PDP Stack

Let’s break down the systems involved:

• PIM (Product Information Management): Where your core product data is housed (e.g., Salsify, Akeneo, inRiver)
• CMS (Content Management System): Where PDPs are rendered for the web (e.g., Shopify, Salesforce, Contentful)
• Feeds: How that data is exported to Google, Meta, TikTok, and other shopping surfaces
• Analytics Tools: Help monitor page performance (e.g., GA4, GSC, Looker)

These tools often operate independently—and when they do, metadata drifts.

Why Structure Breaks (and Why Most Tools Can’t Fix It)

Marketing wants speed and control. Engineering wants stability and security.

When you edit copy manually or use tools that only rewrite PDPs, you don’t address the deeper issue:

• Metadata doesn’t update across all platforms
• Schema remains incomplete or outdated
• Feeds aren’t reflecting real-time changes

This causes product pages to fall out of sync and disappear from search.

EKOM Works With Your Stack

EKOM doesn’t replace your tools. It connects them.

We plug directly into:

• PIMs: Salsify, Akeneo, inRiver
• CMSs: Contentful, Shopify, Salesforce
• Feeds: Google Shopping, Meta, TikTok, Pinterest
• Analytics: GA4, GSC, Looker

No new UI. No engineering tickets. No disruption.

Case Study: Health & Beauty Brand

18,000+ SKUs. Manual updates were slow and costly.

With EKOM:

• PDP update speed increased 10x
• Shopping feed approvals jumped 43%
• Engineering involvement: zero post-launch

EKOM layered structured metadata directly into their stack—keeping PDPs fresh and synced.

Best Practices: What a Healthy Stack Looks Like

A future-ready PDP stack should:

• Refresh structured fields at least quarterly
• Match metadata to actual buyer search behavior
• Align schema across PDP, mobile, and feed surfaces
• Maintain version control across platforms

Think of metadata as infrastructure. It’s not optional—it’s foundational.

Final Thought: Protect the Value of Your PDPs

Your product pages are digital assets.

EKOM helps you:

• Keep them structured
• Maintain discoverability
• Avoid decay caused by misalignment

No rebuild. Just alignment.