5 min read

Using EKOM to Thrive in the Dawn of Google's Search Generative Experience

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The launch of Google's Search Generative Experience (SGE) will significantly redefine the e-commerce search landscape. By leveraging AI to provide direct answers to users' queries, Google is slowly pivoting from a platform that just directs traffic to various sites, to one that also retains users longer by offering immediate responses. The paradigm shift has substantial implications for e-commerce sellers, particularly in terms of SEO strategies and organic traffic acquisition​​. As the AI search era dawns, e-commerce brands must reimagine their SEO endeavors to stay relevant and competitive. A beacon in this transformative journey is EKOM, a tool engineered to optimize Product Detail Pages (PDP) and align e-commerce stores with the new search reality.

EKOM is a companion for e-commerce platforms navigating the AI search terrain. Here’s a breakdown of how its features align with the difficulties brought about by SGE:

PDP Optimization:

  • Automated SEO Tuning: EKOM automates the optimization of product listings, making it a potent tool for enhancing PDPs to meet the rich, structured data requirements essential for visibility in SGE carousel results​​.
  • Real-Time SEO Data: By partnering with SEO data giants like SEMrush, Ahrefs, MOZ, and SErank, EKOM generates product data optimized for market demand. PDPs stay updated and match the evolving ways that humans search, a necessity in the SGE environment​.

Combatting Traffic Reduction to SEO Fluff-Pieces:

  • Quality Content Generation: EKOM aids in the creation of high-value, market-driven product and category content that resonates with contemporary search queries. This is paramount in an era where generic content and fluff pieces are likely to see reduced traffic due to SGE's direct-answering capability​.

Longtail Queries and Answer Engine Optimization (AEO):

  • Bulk Generation of AEO product assets: Answer Engine Optimization is a method that allows you to drive prominence in the search results of Google's SGE, Bing AI search, and other LLM-based search tools by providing direct answers to users' queries. EKOM’s ability to bulk-generate PDPs is a significant asset in catering to longtail queries, thus aligning with the AEO approach​. EKOM optimizes product data to be rich, and identifiable to language models.

Bracing for Increased Brand Competition:

  • Scalable Automation: EKOM’s robust bulk-optimization enables effortless scaling of SEO efforts, a vital capability for both established brands and challengers in the face of heightened brand competition​​. EKOM is a tool to not only gain prominence in organic search, but also to maintain prominence and provide stability against competitors.

EKOM is a solution tailored to address the challenges and harness the opportunities presented by Google's SGE and the broader rise of LLMs becoming embedded in search technology. By leveraging EKOM through our native, no-code integrations with every major CMS, DAM, and PIM, e-commerce platforms can significantly bolster their readiness for the AI search epoch. Retailers can finally have peace of mind knowing their PDPs are optimized for visibility in the new search landscape. Through intelligent automation and real-time search query data EKOM is poised to be an invaluable ally for e-commerce entities aspiring to thrive in the transformative SGE era.

With the AI Search revolution underfoot, the e-commerce realm is on the cusp of a new era where adaptability and rich product data will be the linchpins of success. EKOM is not merely a tool; it's a bridge to the future of e-commerce SEO, ensuring businesses not only navigate the SGE wave but ride it to new horizons of visibility, engagement, and growth.