Fix Compliance, Boost Sales

Compliance Isn’t Just About Avoiding Risk—It’s About Revenue

Missing alt text. Inconsistent metadata. Schema errors. These aren’t just technical oversights—they’re missed opportunities. Here’s why:

• ADA/WCAG Compliance: Product pages without alt text violate accessibility standards, exposing brands to legal risk (like Target’s $6M settlement). But more importantly, they alienate users who rely on screen readers.
• Platform Algorithms: While Google doesn’t directly rank pages for ADA compliance, accessible sites often perform better because they align with SEO fundamentals (e.g., alt text boosts image search visibility). Meanwhile, platforms like TikTok Shop prioritize structured data (schema) for rich snippets and discoverability.
• User Experience: According to Moz, pages with consistent metadata and schema markup see up to 12% higher conversion rates—not because of compliance alone, but because they’re easier to navigate and understand.

What Compliance Actually Requires in 2025

To maximize visibility and minimize risk, every PDP needs:

1. Accessibility Essentials

• Alt Text: Not just for ADA compliance—it’s critical for Google Images and users on slow connections.
  • ✅ Good: “Women’s waterproof hiking boots, black, Vibram sole.”
  • ❌ Bad: “IMG_1234.jpg” or “product photo.”
• Keyboard Navigation & Contrast: WCAG’s Level AA standards (like 4.5:1 contrast ratios) reduce legal risk and improve UX.

2. SEO & Platform Must-Haves

• Metadata: Unique titles/descriptions for every PDP (Shopify reports a 37% CTR lift when optimized).
• Schema Markup: Powers rich snippets on Google, TikTok Shop, and Meta. Missing schema won’t get you penalized—but it leaves money on the table.

3. The Overlap
Many “compliance” fixes double as growth levers:

• Semantic HTML (e.g., <h1> for product names) helps screen readers and crawlers.
• Fast load times (a WCAG requirement) reduce bounce rates.

Automation vs. Manual Work: Be Strategic

For small catalogs (<500 SKUs), manual updates are feasible. But larger stores need automation to:

• Generate accurate alt text at scale (AI tools like Microsoft’s Computer Vision can help, but always review outputs).
• Apply schema markup dynamically.

Word of Caution: Automation isn’t a silver bullet. Always audit a sample of automated outputs—generic alt text or broken schema can backfire.

Where to Start: A Free Self-Audit

Before paying for tools, run these free checks:

1. Accessibility: WAVE or Google Lighthouse.
2. Schema: Google’s Rich Results Test.
3. SEO: Ahrefs’ Free Site Audit.

Found gaps? Prioritize fixes that impact both revenue and risk:

1. Alt text for top-selling products.
2. Schema markup for products in Google Shopping.
3. Metadata for pages with high impressions but low CTR.

Key Takeaway

Compliance isn’t about fear—it’s about competitive advantage. By fixing accessibility and SEO gaps, you’re not just avoiding lawsuits; you’re building a site that converts better and ranks smarter.

Still Need Help? Book a Free Audit