EKOM: Automating the Modern PDP

Automating PDPs at Scale

Definition: What Is PDP Automation?

PDP automation is the practice of maintaining and optimizing product detail pages across key fields—like metadata, HTML content, alt text, and SEO keywords—without manual intervention.

An automated PDP isn’t static. It evolves with platform rules, search behavior, and catalog changes. It’s a system—not a one-time project.

Problem: Why Static PDPs Decay

Manually managed PDPs break down over time because:

• Platforms (Google, Meta, Shopify) update their specs
• Teams can’t consistently refresh every field across every SKU
• Stale or misaligned metadata leads to visibility loss
• Outdated tags cause Shopping feed errors or page drops

Mechanics: How Structured Automation Works

This model, used by EKOM, automates key functions across PDP fields:

• Signal Detection — finds outdated or underperforming content
• Metadata Refresh — rewrites SEO title, meta description, and structured tags
• Keyword Injection — updates content based on quarterly trend inputs
• System Syncing — aligns PDP fields across CMS, PIM, and feed platforms

This does not require UI bloat or replatforming. It runs in the background, system-to-system.

Example: Multi-Brand Apparel Retailer

Here’s what structured PDP automation looked like in practice:

• Catalog Size: 14,000+ SKUs
• Before Automation:
  • 58% of PDPs indexed in Google
  • 71% Shopping feed error rate
  • Declining YoY session growth
• After Automation:
  • 82% of PDPs indexed
  • 71% drop in feed errors
  • 36% growth in organic PDP sessions

These changes came from structural sync—not new content.

External Benchmark: Industry Data

According to a 2023 Salsify report, brands using PDP automation:

• Reduce time-to-market by 60–80%
• Maintain higher feed compliance rates
• Report fewer visibility drops during algorithm changes

Sources:

• https://www.salsify.com/product-experience-management/
• https://www.forrester.com/report/global-retail-e-commerce-forecast-2024-to-2028/RES180924

Best Practices: Automation Design Principles

• Treat metadata as infrastructure, not copywriting
• Refresh SEO inputs quarterly using market signals
• Align title, meta, H1, and HTML description fields
• Validate all changes across Google Search Console and feed dashboards

You don’t have to use EKOM to apply these principles. But EKOM’s approach offers a working model of structured automation that you can study and adapt.