EKOM vs Shopify Magic for Online Store Product Content Management

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Whatever stage your ecommerce website is at, it is becoming more apparent that AI technology will play an essential part in generating and structuring content.

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Shopify Magic

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If you run a Shopify store, you have the advantage of running your online store on the largest ecommerce platform. With Shopify Magic, a tool available on this platform, you can generate product titles and descriptions and manage metadata, two essential functions for your ecommerce site.

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If you have plans for your online store to grow, or if it’s growing rapidly now, your team may not be able to effectively manage product descriptions with Shopify Magic. This is because while Shopify Magic can create product descriptions, it can only create one at a time and you will likely find that they need additional editing and ongoing optimization. A growing ecommerce site needs to be able to generate quality product content at scale. For this, EKOM.AI offers automated solutions to help you grow your website and product base.

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EKOM.AI

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Write Product Descriptions in Bulk

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EKOM AI can generate and maintain product titles, descriptions, and metadata, in an automated and ongoing fashion. EKOM also automates the SEO targeting and optimization of the product data it updates. This means that EKOM generates, edits, and enriches your titles, descriptions, metadata, and feed data, enhancing the discoverability of your products and improving the shopping experience for your customers. These enhancements are designed to maximize your product competitiveness in search and shopping platform algorithms.

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If you need an AI ecommerce tool that is scalable and can grow with you, from hundreds to thousands of products, or more, EKOM AI can offer large scale product management functions for your online store.

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EKOM offers the following advantages over Shopify Magic:

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While Shopify Magic’s AI can help manually generate product descriptions, EKOM’s AI technology not only generates quality, well written descriptions, but researches and selects target keywords for your products, and optimizes the content it generates for those targets.

While Shopify Magic offers predefined selections for the tone of voice used in generating your product data such as daring, expert and playful, EKOM learns your brand voice via your existing product and website content to consistently and definitively capture your voice and brand identity.

While Shopify might identify terms that rank in the search engine positions, quality search engine optimization (SEO) is central to what EKOM does. EKOM not only generates product descriptions that will utilize the highest ranking keywords and search terms, we do this for your meta titles and meta descriptions. EKOM also does this in real time, around the clock. Our AI algorithms monitor the SEO eco-system for changes in keyword positions relevant to your product descriptions and metadata.

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Shopify magic will allow you to provide target search terms for SEO. Ekom takes a more in depth approach to SEO, choosing relevant targets based on difficulty and searcher intent, optimizing content based on other top ranking content around those target terms. EKOM also does this in real time, around the clock. Our AI algorithms monitor the SEO eco-system for changes in keyword positions relevant to your product descriptions and metadata. Quality search engine optimization (SEO) is central to what EKOM does.

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Your team can monitor these changes manually via your EKOM dashboard, but EKOM’s automated AI technology not only researches and monitors shifts in keyword positions, but also updates your product content as these changes occur.

EKOM Offers Quality and Quantity

Shopify Magic can help an online retailer generate product descriptions on a manual per product basis. But it will still require considerable input and editing and ongoing SEO. EKOM can not only generate attractive, enriched product data including titles, descriptions and metadata, it can do this in a scaled automated and ongoing way. If your inventory is in the hundreds, thousands, or more, our unmatched scalability means that there is no limit to your ecommerce site’s growth and ability to stand out from the competition.
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See for yourself. Contact us today for a product demo!

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