Automating Product Descriptions with AI

If your online store is growing and expanding, congratulations! One challenge you may face in expanding your inventory is the need to generate and update more product descriptions. This will be essential to making your products stand out among the competition. You will need your product descriptions to be discoverable to potential customers as well as engaging and informative. Adding new products and keeping up with your product content will ultimately require more time and resources.

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You will also need to ensure that customers searching for your products can find them. To maintain discoverability, you will need to edit and optimize your product descriptions to include trending keywords and search terms relevant to your products. This is crucial to placing competitively in search engine rankings.

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What is Ecommerce Automation?

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Automation is a process that allows or directs machines to do repetitive tasks. These tasks use set rules to perform specific functions. In the world of ecommerce, online stores can use automation to help with tasks like order and payment processing, order status and shipping updates, customer reviews, as well as returns and exchanges. These automated functions can save time and labor. Most automated ecommerce tools can help save time with routine functions like ordering and tracking inventory, but can't always keep up with the demands of a growing ecommerce business.

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This can especially be the case for generating product descriptions. Writing product descriptions that are clear and descriptive is always important for a quality customer experience. This is essential to standing out among your competitors. Manually writing and editing product descriptions can be accomplished easily enough for a small ecommerce business. However, if your store and inventory are growing, you may find that this is increasingly time consuming for you and your team.

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Product Description Generators

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There are product description generator tools but they don't always keep up with an increasing product inventory since the descriptions often need editing and enhancements. After your product descriptions are generated, they will need to be optimized with the latest trending and most relevant keywords, requiring additional time and attention. This also applies to optimizing your metadata in order to reach your target audience via search engines, social media, and other product discovery platforms.

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This is where artificial intelligence (AI) technology can be a game changer.  

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EKOM Offers Automated AI  Technology for Product Descriptions

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EKOM's automated product data generation can take the place of multiple platforms that you may rely on for product descriptions and SEO optimization + maintenance. It can also be a considerable time-saver for you and your team.

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How does EKOM's product description generator work?

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EKOM interfaces with your current shopping platform such as Shopify, Salsify, Magento, Big Commerce, or your product database. EKOM does the rest in seconds, generating product descriptions in place of what would have taken hours or even days manually or even with other product description generators.

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Features of EKOM's AI Product Description Generator:

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Compelling and Enriched Product Descriptions

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EKOM generates well-written product descriptions essential to a potential customer's user experience by providing attractive details and benefits of your products. This is a necessity in an increasingly competitive market. We do this rapidly and at scale.

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EKOM enriches the data so it stands out more than just the basic descriptions that are generated by other AI writers. This helps to ensure attractive and informative product descriptions. Our AI tool has the advantage of being built specifically for ecommerce. Enriching the product data also involves structuring the content creation to be visually attractive with the use eye-catching headlines, bullet points, and image placement to create clear and enticing product descriptions for a quality customer experience. Clarity and attention to detail translate into greater customer engagement, repeat business, and positive social media reviews, not to mention a reduced incidence of returns.

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Automated SEO

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Attractive product descriptions are essential, however your product descriptions must align with the searcher’s intent. You may think you have a good idea of what terms describe the products your potential customers are looking to buy, yet you might not always be aware of the most popular or highest intent search terms to describe your product. Discoverability relies on the use of these valuable keywords and terms but how do you get them into your product descriptions?

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Keyword research and optimization for discoverability

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Keyword research is an essential function of search engine optimization (SEO). Your product descriptions need to include the latest trending and highest ranking keywords relevant to your products. There are tools that can assist you with keyword research but it can still be a time-consuming task.

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EKOM's AI powered automation searches out these trending and relevant keywords and infuses them into your product descriptions in real time, as your product descriptions are being created! This can be an invaluable tool to maintain competitiveness saving valuable time and resources as your online store grows.

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Metadata

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EKOM not only creates high quality product descriptions, but at the same time, creates metadata which is also essential for discoverability. This includes meta titles and meta descriptions which are the first things searchers will see when your products show up. Metadata also requires the keywords and search terms for you products. EKOM's AI technology also searches out and strategically places these essential terms into your metadata.

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Customizable to your Voice and Brand

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Defining your voice and brand identity is essential for setting yourself apart from other online retailers. Having your brand voice consistent across all product descriptions helps establish your brand identity.

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Our AI technology analyzes the language of your entire website to understand its overall voice and manner of presentation, your brand voice. New product content will reflect and maintain your voice. In this way, you can have your product descriptions offer consistency in, and trust with, your brand.

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AI automated updates

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EKOM implements AI powered automation that monitors and applies SEO targeted updates to your product content over time

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Your product descriptions will require ongoing optimization after being created to stay up to date with trends and shifts in the keyword rankings.

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Keywords and search terms can increase in relevance and visibility. This is an ongoing aspect of the SEO eco-system. EKOM is always monitoring the latest trending keywords and infusing them into your product descriptions and metadata as these changes occur. In fact, our AI software will also often detect and implement these changes weeks before a manual search might find these keywords and search terms!

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In this way, we keep product content always optimized and competitive in the search rankings.

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Scalable for Growth

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EKOM handles all of these functions rapidly, but also at scale. This means when your online store grows, even exponentially, we are right there with you. Our AI technology is fully scalable so can keep up with your growing inventory as it expands into hundred or thousands of products, or more!