Automating Product Descriptions with AI

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If your online store is growing and expanding, congratulations! But one challenge you may face is keeping up with changes for your product descriptions. Manufacturer descriptions and specs can often change over time. If you are expanding your inventory, you will need to generate more product descriptions.

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While this can be a good problem to have, keeping up with your product content will ultimately require constant monitoring and maintenance.

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What is Ecommerce Automation?

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Automation is a process that allows or directs machines to do repetitive tasks. These tasks use set rules to perform specific functions.

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In the world of ecommerce, online stores can use automation to help with tasks like order and payment processing. This can save time and labor. It also includes inventory management and communication with customers, suppliers, and vendors.

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Product Description

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The importance of compelling product descriptions

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Writing product descriptions that are clear and descriptive is always important for a good customer experience. These descriptions must also align with the searcher’s intent. You may think you have a good idea of what terms describe the products your potential customers are looking to buy. But you might not always be aware of the most popular search terms to describe your product.

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Your Growing E-commerce Business

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When your online store continues to grow however, entering manual product descriptions can be time consuming. As you grow, the stakes will be even higher to maintain your competitive edge because your product content will require updates. After you generate descriptions for new and existing inventory, you will need to continually monitor and update your products to keep reaching your target audience.

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Automation vs AI Automation

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Automated ecommerce can help to save time with routine functions like ordering and tracking inventory. But for updating product descriptions, standard automation can't always keep up with the demands of a growing ecommerce business. This is where AI product description comes in.

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Using the adaptive power of artificial intelligence, known as AI, product descriptions can be generated not just on an automated basis, but can made with accuracy, precision, and adaptability to your brand. Just as importantly, AI can generate rapidly and in large volume. This can be especially valuable for online retailers that are growing and expanding their inventory.

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What is a Product Description Generator Tool?

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AI Product Description Generators for Ecommerce

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Well-written product descriptions improve a potential customer's user experience by providing essential details and benefits of your products. This can be an advantage in an increasingly competitive market.

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Benefits of Using a Product Description Generator Tool

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Product description generator tools offer these following advantages:

• Save Time and Effort
• Ensure Consistency
• Improve SEO
• Increase Conversions
• Support Your Niche and Brand Voice

Product description generators use AI software to create high quality product descriptions that are informative and engaging. AI technology can generate a product description based on your input data such as name, specs, and some basic features about your product. But not all product description generators are the same.

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EKOM: Automated AI for Product Description

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Product descriptions and more

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EKOM's innovative AI technology can generate high quality, engaging product descriptions for your products. But we can also keep your product descriptions relevant and competitive on an ongoing basis. Our AI powered SEO tools can also manage your metadata, in the same way. These real time changes will help to keep you maintain and increase your positions in the search rankings.

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AI for Search Engine Optimization (SEO)

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Generating product descriptions is only the first step. Your product descriptions will require ongoing optimization after being created to stay up to date with trends and shifts in the keyword rankings. EKOM can step in to manage and to keep them competitive.

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EKOM implements AI powered, automation that monitors and updates your product descriptions in real time.

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High converting product descriptions

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We can increase your presence in the market by maintaining and increasing your search engine visibility by:

• Generating attractive and engaging product descriptions that highlight key features
• Optimizing your product content to include trending and relevant keywords and search terms
• Continually monitoring product content to maintain relevance and search visibility

Our fully integrated AI powered SEO and automated product descriptions are designed to power your E commerce site to achieve its highest potential.

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Keyword optimization for searchability

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This is where the need for quality search engine optimization (SEO) comes in. To maintain and increase your positions in the search engine rankings, you will want to create compelling product descriptions. Implementing good SEO strategies will involve the use of keywords and search terms, which will require ongoing updates as changes occur in keyword rankings.

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AI automated updates

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The world of search terms and keywords is ever evolving and EKOM is right there to keep up with the emerging trends with our AI product description generator tool.

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Infused keywords and search terms

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EKOM implements AI algorithms that will update your product descriptions as changes in product details as well as the SEO eco-system evolve. Keywords and search terms can increase in relevance and visibility. In response EKOM's AI powered automation searches them out and infuses them into your product descriptions in real time. This can be an invaluable tool to maintain competitiveness as your online store grows.

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Product Data Enrichment

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It is important to keep up with the latest product description updates. You also want your products to be presented in the most attractive light by highlighting their unique selling points. Added detail as well as tagged and optimized images can increase product sales and reduce the incidence of returns.

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Detailed Accuracy and Structure

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EKOM not only searches manufacturers websites for accurate product data, but enriches the data so it stands out more than just the basic descriptions offered by manufacturers and suppliers. This helps to ensure accurate and informative product descriptions. Enriching the product data also involves structuring the content creation to be visually attractive with the use of bullet points, headlines and image placement.

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How does EKOM's product description generator work?

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EKOM allows you to input product information, such as name, brief description or even product sku. You choose a target audience and select a tone that best relates to your intended customer base. EKOM does the rest in seconds, in place of what would have taken hours manually or even with other product description generators.

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Customizable to your Voice and Brand

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Defining your voice and brand identity is essential for setting yourself apart from other online retailers. Having your brand voice consistent across all product descriptions helps to establish your brand identity.

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With customizable prompts and individualized settings, you can have our AI product description generator do the rest. In this way, you can have your product descriptions be specific to your brand. You can even have these settings specified according to department or category for further clarity.

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Our AI technologies also help maintain consistency across your brand which can make your online store stand out and be recognizable.