What is Product Data Enrichment?

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Overview of Data Enrichment

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Product data enrichment is the process of enhancing basic product information by adding more detailed and valuable data. This process is essential for ecommerce businesses as it makes product information complete, useful, and appealing to customers. By transforming basic product details into comprehensive and engaging content, ecommerce websites can significantly enhance the shopping experience, build customer confidence, and drive sales.

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Enriched data offers visitors to your online store a higher quality customer experience, thereby increasing the likelihood that they will purchase your products.

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Benefits of Enriched Product Data:

• Improved Customer Experience: Product data enrichment provides customers with detailed and accurate information about your products, creating a higher quality customer experience.
• Enhanced Discoverability Across Multiple Sales Channels: Enriched product data improves discoverability in search engines and shopping networks, and also enhances your product's presence and shareability on social media platforms such as Instagram, TikTok, and Pinterest.  
• Increased Conversions:  When the product information is clear and well presented, customers are more likely to complete a purchase leading to increased conversions for retailers.
• Enhanced Search Engine Optimization (SEO): Increasing potential customer traffic to your website is essential to increasing sales. Enriched data can increase visibility and lead to improved search results for your products.  ‍
• Brand and Voice Consistency: Maintaining a consistent voice and tone for your online store increases credibility and familiarity with your brand.

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The Product Data Enrichment Process

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Enriching and enhancing data

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Product data enrichment involves taking your basic product data and creating more attractive and engaging descriptions and metadata to your website's visitors, giving them enhanced detail in clear, but highly descriptive and enticing language. The goal is to create product descriptions that are appealing and informative for potential customers.

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Manual Data Enrichment

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Even for smaller ecommerce stores, manually keeping up with managing product content can become increasingly time consuming. Ensuring data accuracy is crucial for maintaining reliable and complete product information. Descriptions generated by standard product description tools such as Shopify Magic and ChatGPT can be sparse and only minimally informative. This leaves it to you to add attributes, features, and specifications.

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Generating descriptions and managing metadata for your product catalog could not only be time consuming, but can also increase the incidence of error, especially if your inventory is growing. As your store continues to grow, manually keeping up with these data enrichment tasks will become more challenging, if not impossible.

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EKOM Offers Automated Product Data Enrichment Rapidly, at Scale

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Creating an Optimal Customer Experience

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Product data enrichment will create a better user experience for potential customers by offering greater clarity and accuracy in your product descriptions while making them more attractive at the same time. This helps create certainty for potential and repeat customers, thereby creating trust in your brand. When your product pages display clear and accurate images and descriptions, you can see higher conversion rates and fewer returns.

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Ongoing metadata optimization for maximum discoverability

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High quality, optimized product data increases product discovery through channels like search engines and social media, driving more potential customers to your store. Maintaining discoverability and rankings in these search channels involves attention to the use of keywords and search terms. This requires consistent research of trending and relevant keyword trends to make sure that your content, headlines, and metadata are using the terms that match the most popular search terms that potential customers are using.

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Our AI algorithms are always running and tracking the latest keyword trends to enrich your product data. As keyword positions shift our automated tracking technology detects these changes and infuses them into your product descriptions and metadata in real time. This content enrichment contributes to increasing discoverability and keeping your ecommerce site and product pages competitive in search engine rankings.

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Data enrichment for increased sales

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Generating clear and engaging product descriptions is central to building your product detail pages. This is essential to driving sales and conversions. EKOM's automated AI technology turns basic details on product information into enriched product data offering attractive, detailed descriptions of your items. This also includes presenting headlines, bullet points, and images in a visually appealing manner. The result is greater chances that visitors will be quickly engaged, return to your site for future purchases, and a reduced incidence of returns.

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Up to the minute SEO

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EKOM's AI technology is always working to improve product SEO in order to maintain and increase positions in search engine rankings. Our automated keyword research extends across your entire online store to consistently improve content, headlines, and metadata which are all central to the customer experience and increased discoverability. This also applies to product data enhancements such as image and video tagging on your product detail pages. EKOM saves you and your team valuable time by streamlining what would be hours of manual work through our automated system. We handle of all of these essential data enrichment functions on an instantaneous and automated basis.

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Product data standardized and customized to your brand, your voice

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Everything from your home page, to your product pages, to your call to action, will all need a clear and consistent voice that tells the story of your brand. EKOM's automated data enrichment standardizes your product content to create a consistent format, structure, and voice, enhancing the product data for a better user experience. EKOM's data enrichment technology understands the context of your overall website and product descriptions and creates a virtual storefront that is consistent with your online store's style and manner.