Understanding AI Shopify Search Engine Optimization (SEO)

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The world of ecommerce and online shopping is ever changing. This can be especially so on the worlds largest ecommerce platform, Shopify. One of the most important aspects of running a successful online store on Shopify is quality SEO. SEO encompasses your use of keywords, titles, descriptions, formatting, use of images, as well as internal and external url linking.

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Good SEO doesn't end at getting potential customers to your online store. Your web content must be well written and presented. Your product descriptions need to be accurate, yet succinct. The images accompanying the product descriptions on your Shopify site need to load quickly and be of high quality. You also will want to maintain and increase organic traffic to your store as well.

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AI Automation

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For smaller online stores, this can be done manually with analytics tools that can assess your website and make recommendations. However, for larger ecommerce stores and Shopify sites, this may be impossible. Ongoing maintenance, updating, and optimization will require automation, which can be achieved through AI (artificial intelligence) technology. EKOM.AI provides AI powered analysis and optimization for Shopify stores of all sizes. Applied to your online store, this technology is capable of managing your ongoing Shopify SEO.

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SEO for Shopify

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Target Keywords

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Carefully researched, target keywords are essential to your online store's SEO performance. The right keywords can help to generate leads and conversions. These keywords are the most common search terms that your potential customers search for and can form the basis for your product descriptions, blog posts, and headlines. Keywords need to be reviewed on an ongoing basis since trends in search terms as well as the larger business and social lexicons can change over time.

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Optimize Content

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Reviewing the latest trends in keywords and supporting terms that are relevant to your online store is an essential aspect of optimizing your Shopify store, but can also be a time consuming effort. It involves looking the websites of your competitors and understanding how their use of keywords, headlines, and metadata help to increase and maintain their positions in the Google search rankings. While the use of online tools that analyze your competitors and trends can be helpful, large and growing Shopify stores would be better served by automated, AI services. EKOM can step in and handle all of these functions in real time with our automated, AI software to keep your site competitive.

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Real Time Automation = Real Time Optimization

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Not only does this automated function keep up with keyword trends driven by searcher intent, but is often out in front of the more conventional methods by as many as 4-12 weeks. As EKOM's algorithms detect emerging keywords and search terms, they will infuse these terms into your product descriptions. With this advantage, you are ready to grow and expand without being bogged down by increasing SEO demands.

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Headlines and Structure

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Being on top of the right keywords and supporting terms is important, but they also need to be presented in a clear manner as headlines or used in the text of the product pages. The strategic use of headlines, text, and list features such as bullet points and FAQs can go a long way in making your product descriptions stand out to your potential customers.

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Accurate Website Content

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Along with user friendly structure and readability, your content needs to be accurate. This is especially the case since manufacturer specifications and product descriptions can change. This can be crucial when dealing with vast content management. In some cases, these changes can come quickly and data can be conflicting. EKOM uses algorithms that prioritize precision when it comes to the most current manufacturer specifications. By assuring customers of accurate product information, we can help your Shopify store, increase customer satisfaction, and reduce the incidence of returns.

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Optimize Images for Faster Page Loads

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Your online store's performance is going to also be dependent on quality images that accurately depict your products. Images that are too large or otherwise improperly sized or formatted, can slow down loading time on your pages. When you have multiple images on your product pages, this can especially cause difficulty with page loading and result in a frustrating user experience. Optimizing your store's images will help with clarity, maintain a consistent appearance throughout your Shopify site. For sites with a large amount of product images, EKOM can offer image automated image optimization to ensure clear, fast loading images that present your product in the best possible light.

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Image Descriptions

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The images also need to be accurately tagged, which provides a text description that matches your product description. This can also help users with limited visual ability to better understand your products. Images resized and optimized for your store will also load quickly, which allows for a better user experience. Optimizing your Shopify store's images also may involve retouching, or working with backgrounds to your product pages to help attract customers. EKOM considers all of these aspects of quality visual and structural content to appeal to users visiting your Shopify store to create an enhanced user experience.

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Measure and Optimize Performance

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Optimize Your Store for Search Engine Results

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You will also need to review your Shopify site and your product pages on an ongoing basis to gauge your positions in the Google search rankings. It is often necessary to periodically optimize and make adjustments to your headlines, metadata, and product descriptions to maintain or increase your product pages' positions in the search engine rankings. This also includes providing an online shopping experience that can be accessed on multiple platforms including, laptops, mobile phones, and tablets.

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Tracking Key Performance Indicators (KPIs)

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A successful Shopify store also needs to be regularly tracked for not only search engine rankings, but also for other performance indicators such as traffic, duration of visits to the page, leads, and sales or conversions. EKOM utilizes unique algorithms to track the analytics and metrics in real time on your Shopify store and those of your competitors to keep up with the constant changes in the SEO eco-system. EKOM not only tracks these metrics in real time but can also respond to them with on the spot updates and optimizations in your metadata fields.