Your Tech Team Will Thank You

The silent cost of broken PDPs is buried in engineering queues.

The Bottleneck No One Talks About

Every time a product page needs a fix—whether it’s metadata, alt text, or a compliance tag—it eventually lands in your tech team’s lap.

They’re not writing the content.
They’re not choosing the keywords.
But they’re the ones who get the Jira ticket when things fall out of sync.

Why It Happens

PDP content isn’t always handled by the same team.
• Marketing owns the copy
• SEO owns the structure
• Ops handles the data
• Tech owns the platform

When the system isn’t structured, all those one-off edits become technical debt.

The Cost in Engineering Hours

Developers spend hours on manual content fixes:

• Replacing titles in templates
• Injecting alt text through workarounds
• Adjusting metadata to stay compliant

It’s not strategic work.
It’s reactive. Repetitive. Avoidable.

Forrester reports that automation reduces tech ticket volume by 30%.
That’s not a bonus—that’s breathing room.

The Simpler Fix

A structured system keeps content fields in sync:
• No dev time spent cleaning up inconsistencies
• No back-and-forth between marketing and engineering
• No manual patches to meet platform rules

McKinsey estimates that structured automation cuts operational costs by 20–30%. That includes time saved by your most expensive team.

What Developers Actually Want

• Fewer Jira tickets for content updates
• Cleaner templates
• Systems that stay in sync
• Time to work on roadmap—not rework

One of our clients put it simply:

‍“I don’t get pulled into random PDP fixes anymore. That alone was worth it.”

Want to Lighten the Load?

If your dev team is still handling PDP fixes manually, you’re burning time where it matters most.

Let us show you where things are breaking—and how to clean it up without rewriting your stack.

👉 Run a Scalability Audit