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Why PDPs Break at Scale

Jonah Santo
June 12, 2025
The Math That Breaks Teams
20,000 products × 5 critical fields × 4 quarterly updates = 400,000 potential failure points yearly.
Yet most teams still handle PDPs like this:
- Metadata: Stale after one quarter
- Alt text: "product.jpg" invites ADA complaints
- Schema: Missing, so platforms treat your products as placeholders
This isn’t just inefficient—it’s operational destruction.
Where Manual Processes Crumble
- Metadata Drift
- Titles and descriptions decay within 90 days as search behavior shifts
- Example: "4K TV" becomes "QLED streaming TV" by season’s end
- Compliance Blind Spots
- Alt text gaps risk ADA lawsuits (26% target ecommerce)
- TikTok Shop silently deprioritizes non-compliant PDPs
- Platform Fragmentation
- Google wants 60-character titles; TikTok hates ALL CAPS
- Manual teams inevitably miss one—or all
How We Fix It (Without Hiring 20 Copywriters)
EKOM automates all 400,000 data points by:
✔ Syncing with your PIM to ensure accuracy at the source
✔ Rewriting quarterly to match search trends and platform rules
✔ Enforcing compliance (alt text, schema, ADA) automatically
See the Leaks Yourself
We’ll audit your catalog and show you:
- Which of the 5 fields are costing you visibility
- How much revenue is slipping through cracks
- How to lock it down in one workflow