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Premium Menswear · 1,400+ SKUs

+117% Conversion Rate. +83% New Users. Metadata Alone.

A premium menswear brand's ecommerce team used EKOM's agent to identify SEO gaps across 1,400+ products — then approved and deployed optimized titles and descriptions that aligned to search best practices. No new spend. Just better data, on their terms.

+117%Conversion Rate
+83%New Users
+72%Sessions
+28%Revenue
The Challenge

Great products, invisible online. The data wasn't telling the full story.

  • 01
    Product titles and descriptions lacked the keyword alignment and structured formatting that search engines reward — leaving high-quality products buried in search results.
  • 02
    A lean team couldn't manually audit and rewrite SEO fields for 1,400+ products while also managing day-to-day merchandising and seasonal campaigns.
  • 03
    Competitors with larger content teams were capturing organic traffic that should have been going to products with superior craftsmanship and materials.
  • 04
    No systematic way to identify which product data gaps were costing the most visibility — the team was guessing at priorities instead of acting on structured intelligence.
The Results

Metadata optimization drove outsized results

3 months after the team deployed approved SEO changes

+117%Conversion RateMore than doubled purchase conversion
+83%New UsersNet-new shoppers discovering products organically
+72%SessionsOverall organic traffic growth
+28%RevenueDirect revenue increase from organic channels
1,400+Products AddressedEntire catalog analyzed and optimized
SEO OnlyScope of ChangesResults from metadata optimization alone
Operational Impact

A lean team punching above its weight

Not Months
Hours

EKOM's agent analyzed 1,400+ products against search best practices and surfaced prioritized recommendations — what would have been months of manual auditing was reduced to hours of focused review.

Products Analyzed
1,400+

Every product in the catalog was scanned for SEO gaps. The agent generated structured recommendations for titles, descriptions, and metadata that the team reviewed and approved.

Gap Prioritization
Precise

Instead of guessing where to focus, the team got structured intelligence on which gaps were costing the most visibility — and chose to fix those first.

Additional Headcount
Zero

No new hires, no agency spend. The existing team made all the decisions — EKOM's agent just made it possible to work at catalog scale.

Only Change Made
Metadata

No site redesign, no new ad spend, no platform migration. The team approved changes to product metadata only — and the results followed.

Compounding Growth
Ongoing

As new products are added, the agent automatically flags gaps against the same standards — the team decides what to fix and when.

"

We didn't change our products, our pricing, or our ad spend. EKOM showed us exactly where our catalog data was falling short — we approved the fixes, and the results were immediate.

Ready?

Your team. Your decisions. Better data.

EKOM's agent surfaces the intelligence your team needs to identify gaps, prioritize fixes, and deploy approved changes — so better catalog data translates to measurable growth.

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