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Athletic Apparel · 45,000+ SKUs

80% More AI Search Sessions. 95% More AI Revenue. 6 Weeks.

A national athletic apparel retailer's merchandising team used EKOM's agent to surface hidden product data gaps across 45,000+ SKUs — then reviewed, approved, and deployed structured fixes on their terms. The result: measurable growth across AI and traditional search channels.

+80%AI Search Sessions
+95%AI-Attributed Revenue
+79%AI Organic Sessions
6 WeeksTime to Results
The Challenge

The team knew the catalog had gaps. Fixing them manually wasn't realistic.

  • 01
    Over 45,000 products with inconsistent titles, descriptions, and metadata — most inherited from manufacturer feeds with no optimization for how search engines or AI systems process content.
  • 02
    A small digital merchandising team was spending weeks on manual product audits that still didn't reveal which specific gaps were costing them the most visibility.
  • 03
    AI-powered search tools like ChatGPT were becoming major traffic sources, but no one on the team had a systematic way to evaluate whether their catalog data met the standards these systems require.
  • 04
    Cross-functional approval workflows between merchandising, marketing, and development slowed catalog updates to a crawl — changes that should take days took months.
The Results

Measurable growth across every search channel

6 weeks after the team deployed approved changes

+80%AI Search SessionsChatGPT-attributed product discovery
+95%AI RevenueRevenue from AI search referrals
+79%AI Organic SessionsTotal AI-powered search traffic
+16%Conversion RateBetter-qualified AI traffic converting higher
+7.96%Google CTR LiftTraditional search click-through improvement
+7.3%Google ConversionTraditional organic conversion increase
Operational Impact

How the team worked smarter, not harder

Workflow Reduction
95%

EKOM's agent surfaced exactly which product data gaps to fix and how — reducing weeks of manual analysis to hours of focused review and approval.

Products Analyzed
45,000+

The agent scanned the entire catalog against marketplace standards, giving the team a prioritized view of what needed attention — without pulling anyone off their day-to-day.

Fixes Proposed
12.1K

The agent generated structured remediation patches for the team to review. Every change was approved by the merchandising team before deployment.

Review to Deploy
Minutes

From gap detection to team-approved patches to live deployment — a process that previously required weeks of cross-functional coordination.

Standards Applied
6

The agent validated content against Google Shopping, Schema.org, Amazon, Shopify, AI visibility, and apparel-specific marketplace standards.

Continuous Monitoring
Ongoing

As new products are added, the agent automatically flags gaps against the same standards — the team decides what to fix and when.

"

We always knew better product data would move the needle. We just didn't have the bandwidth to find and fix every gap at scale. EKOM gave our team the intelligence to prioritize what matters — and we controlled every change that went live.

Ready?

Your team. Your decisions. Better data.

EKOM's agent surfaces the intelligence your team needs to identify gaps, prioritize fixes, and deploy approved changes — so better catalog data translates to measurable growth.

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