Athletic Apparel Retailer Case Study | EKOM
Back to Case Studies
Athletic Apparel · 45,000+ SKUs

80% More AI Search Sessions. 95% More AI Revenue. 6 Weeks.

A national athletic retailer knew their catalog data was underperforming. 45,000+ products with inconsistent metadata meant lost visibility across every search channel. Their team needed a way to find and fix gaps at scale without adding headcount. EKOM gave them the intelligence to prioritize what mattered and the workflow to deploy approved fixes in weeks, not months.

+80%AI Search Sessions
+95%AI-Attributed Revenue
+79%AI Organic Sessions
6 WeeksTime to Results
The Challenge

The team demanded better outcomes from their catalog. The data wasn't keeping up.

  • 01
    45,000+ products with inconsistent titles, descriptions, and metadata inherited from manufacturer feeds. The team knew these gaps were costing visibility but had no way to quantify or prioritize them at scale.
  • 02
    AI search platforms were driving traffic to competitors with cleaner data. The team wanted to capture this channel but couldn't evaluate catalog readiness without a systematic approach.
  • 03
    A small merchandising team was spending weeks on manual audits that were outdated before they finished. They needed a way to move faster without sacrificing quality or control.
  • 04
    Cross-functional approval workflows slowed catalog updates to a crawl. Changes that should take days took months. The team needed a faster path from insight to deployment.
The Results

The team deployed approved changes. The catalog delivered.

6 weeks after the team deployed approved changes

+80%AI Search SessionsChatGPT-attributed product discovery
+95%AI RevenueRevenue from AI search referrals
+79%AI Organic SessionsTotal AI-powered search traffic
+16%Conversion RateBetter-qualified AI traffic converting higher
+7.96%Google CTR LiftTraditional search click-through improvement
+7.3%Google ConversionTraditional organic conversion increase
Operational Impact

The team worked smarter. EKOM provided the intelligence.

Workflow Reduction
95%

Weeks of manual analysis reduced to hours of focused review and approval. The team spent time on decisions, not data entry.

Products Analyzed
45,000+

Full catalog scanned against marketplace standards and prioritized. No one was pulled off day-to-day work.

Fixes Proposed
12.1K

Structured patches generated for review. Every change was approved by the team before deployment.

Review to Deploy
Minutes

From gap detection to approved patches to live deployment. Previously weeks of cross-functional coordination.

Standards Applied
6

Validated against Google Shopping, Schema.org, Amazon, Shopify, AI visibility, and apparel-specific standards.

Continuous Monitoring
Ongoing

New products are automatically flagged against the same standards. The team decides what to fix and when.

"

We always knew better product data would move the needle. We just didn't have the bandwidth to find and fix every gap across 45,000 products. EKOM gave our team the intelligence to prioritize what mattered, and we controlled every change that went live.

Ready?

Your team. Your decisions. Better data.

EKOM helps your team find gaps, prioritize fixes, and ship approved changes, turning better catalog data into measurable growth.

Book a Demo