“Write for people, not for robots,” has long been a favored adage of Head SEOs and digital marketing teams. Now, that time-tested wisdom is shifting.
While a website’s content may ultimately serve an end user, marketers can no longer assume the immediate audience is human. Personalized AI agents are the next wave of internet users, believes Bill Gates. This new technology will fundamentally change how internet content is created and accessed, even eliminating the need for humans to visit certain types of websites.
“Whoever wins the personal agent, that’s the big thing, because you will never go to a search site again, you will never go to a productivity site, you’ll never go to Amazon again,” [Gates] said.
Creating LLM-Oriented Content
The challenge for e-commerce marketers today is to create content most likely to be utilized by personalized AI agents. An increasing number of brands are exploring how to create content that is most likely to be cited and referenced by these sophisticated large language models (LLMs).
OpenAI has recently launched its real-time web crawler, effectively unlocking the platform’s capabilities from its September 2021 time capsule. While the tech is a long way from replacing search engines and direct website access, the foundation is being built.
As Sharon Goldman writes in VentureBeat:
As consumers increasingly use automated tools to go through the marketing “funnel,” marketers and creators need to consider something that many might think is counterintuitive: That is, you actually want, no need, LLMs to train on your data.
Building the Next Wave of E-Commerce SEO
We have seen firsthand how training large language models on e-commerce websites can drive search impressions, click through rates, and ultimately sales. At EKOM, we leverage recent advances in NLP (natural language processing) to optimize PDPs (product description pages) for retailers.
By seamlessly integrating with our clients’ diverse headless CMSs and composable tech stacks, EKOM is able to bulk-generate platform-specific descriptions and other assets – all while aligning with each brand's voice.
By turning static PDPs into dynamic PDPs, EKOM ushers in a new era in retail search intelligence, unlocking new levels of commercial intent for brands and retailers. As we harness the power of AI to supercharge e-commerce SEO, we have seen:
- 612% increase in click-through traffic within just one week for an auto parts and accessories company.
- 407% increase in overall traffic and a 12.21% increase in time-on-page within days for an enterprise productivity software company.
Discover how you can leverage EKOM to auto-generate and auto-optimize your e-commerce assets. Schedule a walkthrough today.