What You Need To Know About Google’s New AI Product, Gemini

December 14, 2023
Editorial Team

It’s another big week in the AI world. On December 6th, Google announced their newest and most advanced AI model yet, Gemini. With AI tools increasing in capability and popularity, major players like Google are pushing the envelope in building innovative and adaptable AIs.

Gemini 101

Gemini is a generative AI made to rival OpenAI’s ChatGPT-4. It is Google’s largest and most impressive AI tool yet and will have many use cases for consumers and brands.

One of the most important things you need to know about Gemini is that it utilizes multimodal models, meaning that this AI tool can absorb any kind of input, including text, code, audio, image, and video.

How Gemini Can Assist Businesses And Brands

Google has cited multiple potential uses for brands. Here are just some examples of how you can utilize Gemini in your online marketing efforts:

  • Inputting hundreds of pages of research, which can then be used to update or create graphs.
  • Generating all types of content, including text and images, for ads, websites, and more.
  • Planning a search engine optimization (SEO) strategy. 
  • Identifying trends in advertising.

According to Google, Gemini Ultra (the largest and most capable of Gemini’s three tiers) outperforms OpenAI’s GPT-4 model by almost every metric.

Available In Three Sizes

Google also announced that Gemini will be available in three different sizes: Gemini Nano, Gemini Pro, and Gemini Ultra, with Ultra being the largest and most capable of the three. 

Gemini Pro will scale for many different tasks, while Nano is meant for mobile devices and more specific tasks.

Google plans to license Gemini through Google Cloud starting on December 13. Gemini will also be a part of powering other Google AI products, like Bard chatbot and Google’s Search Generative Experience.

Outperforming Human Experts

Gemini Ultra is said to outperform humans on massive multitask language understanding (MMLU). This assessment tool combines 57 subjects, such as math and history, to test problem-solving and knowledge. According to Google, Gemini Ultra can understand complex reasoning and nuance. 

Incorporate AI For Better E-commerce Results

Gemini is a new product so its uses and features still need to be tested and explored. However, it will likely have many exciting applications and benefits for brands.

At this point in time though, Gemini is speculative. If you’re ready to leverage the power of AI for results today, EKOM is up and running, prepared to learn and contextualize large amounts of your company’s e-commerce data for real results.

With EKOM, our proprietary AI trains on your brand to generate unique, results-oriented content for your e-commerce pages and websites, leading to more organic search traffic and conversions.

Discover more about EKOM and how it can help your organic SEO strategy by setting up a walkthrough today.

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