Standardize, Automate & Scale Your E-Commerce Content with EKOM

November 29, 2023
Josh Grossman
COO

Whether you have an in-house digital marketing team or rely on independent contractors, standardizing your e-commerce store’s digital assets can be a daunting undertaking.

  • Aligning individuals on your brand’s voice can be challenging.
  • Updating assets is a labor-intensive task reliant on skilled knowledge workers.
  • Older product pages may be out-of-step with current brand messaging.
  • At scale, timely optimization of thousands of PDPs with current search data trends may not be realistic.

That’s where EKOM comes in. 

Product Asset Generation

EKOM takes your product data and turns it into optimized product listings. No more manual labor; it's all automated. 

EKOM’s proprietary tech accomplishes this by training a large language model (LLM) specifically on your brand’s assets (brand guidelines, existing accurate web content, etc.). This LLM, combined with real-time search analytics, produces best-practice SEO digital assets that can be pushed to your Product Information Management (PIM) or CMS with a single click.

Real-time Search Analytics

EKOM takes the guesswork out of search engine optimization. By partnering with Semrush, Ahrefs, Google Search Console, and other big names, EKOM ensures your product listings are always up-to-date with the latest SEO trends. 

EKOM users have the ability to update PDPs as often as desired in order to capture the latest shifts in seasonality and consumer search trends. 

Scalable Automation

Got a big catalog? No problem. EKOM allows for bulk optimization, making it easy to scale your product standardization efforts. EKOM users can have thousands of products, each individually optimized for top performance in search engine result pages.

With EKOM, scaling is simple. The process works the same when serving 10 PDPs as it does 10,000. There’s no code, no pixel, and no technical knowledge required. EKOM seamlessly integrates with more than 300 platforms. Whether your e-commerce business is built on a composable or monolith tech stack, EKOM can integrate and automate digital asset updates. No developer time needed.

Intelligent Recommendations

EKOM is the first and only enterprise composable software with intelligent algorithms. Using our proprietary algorithms and your traffic analytics, EKOM suggests ways to grow by updating and optimizing your product assets. Don't settle for AI wrappers—experience true algorithmic intelligence.

One of the ways that EKOM is able to make intelligent recommendations is through the use of retrieval-augmented generation (RAG). RAG brings external knowledge – knowledge about your brand’s assets, specifically – into the mix, so that generative AI queries are met with knowledgeable, authoritative, and verifiable answers. 

Experience the EKOM Platform for Yourself

To see how EKOM can be used to automatically generate your brand’s digital assets, such as product descriptions, page titles, meta descriptions and more, schedule a walkthrough today.

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