Every e-commerce company knows the importance of having strong SEO. Without it, brands find it hard to break through the crowd and stand out. With AI rapidly growing and changing, e-commerce companies are turning to new software to strengthen their SEO.
In this article, we are going to explore a few of the key ways that e-commerce companies are using AI tools to shake up their SEO and accelerate their business.
The Intersection of AI and E-Commerce
There is already a vast number of AI tools that specialize in SEO available, and this number is only continuing to grow. With these tools rising in importance, more e-commerce companies are turning to AI software like Semrush to help with SEO tasks such as keyword research and link building.
AI is undoubtedly changing the e-commerce landscape, with leading retailers using AI-powered tools to boost their search engine rankings, enhance their customers’ experiences, and drive more sales. By implementing the use of chatbots, offering a more personalized experience for customers, and offering smart search on websites, e-commerce companies are experiencing more smooth and efficient operations.
Strategies Employed By Leading E-Commerce Companies
The best AI SEO tools are helping e-commerce companies to implement some stellar strategies and achieve superb results.
Now that we have an idea of how AI is intersecting with the e-commerce industry, let’s review some of the strategies used by leading ecommerce companies in implementing AI.
AI-Driven Keyword Research
Identifying high-ranking keywords is vital to SEO, but e-commerce companies don’t want to spend a lot of time and effort on finding these keywords. This is where AI comes in. Big name companies like Amazon are using AI-powered tools such as Twinword Ideas and Keyword Tool to find relevant and high-intent keywords to promote their products and services.
They are also turning to AI to discover long-tail keywords, which are longer, but more specific, keywords that receive a small number of searches online per month. These are essential in targeting untapped segments of the market. Using AI-driven tools like LongTailPro and LowFruits helps e-commerce companies to find the less competitive, but valuable, long-tail keywords.
AI Content Generator
Creating high-quality and optimized product descriptions is mandatory for ecommerce companies, and there are several AI tools to do this work. Some of the leading e-commerce websites like Shopify are using platforms such as GPT-3 to generate product descriptions to speak to their target audience while also being SEO-friendly.
E-commerce giants are also turning to AI tools such as Frase and Articoolo to craft engaging and SEO-friendly blog content. For example, eBay is continually using an AI content generator to keep their blog flowing with fresh, relevant SEO articles.
Offer a Personalized User Experience
E-commerce companies always want their customers to have as personalized of an experience as possible. Using AI to tailor product recommendations based on user behavior is the perfect way to provide this. Amazon leverages its AI algorithms to offer their customers personalized product recommendations, which has led them to reach this magnificent level of success.
Customers also want a customized on-site search experience. Leading e-commerce companies such as Etsy have been utilizing what AI technology has to offer in delivering more accurate and relevant search results, producing a more satisfying browsing experience for consumers.
Automating Technical SEO with AI
When it comes to streamlining site structure and navigation, AI can also be used to assist e-commerce companies in this area. Take the online marketplace Zalando, which uses a combination of AI and machine learning to optimize the structure of their site and streamline navigation. Ultimately, this makes their site more user-friendly and boosts customer retention.
There is nothing more frustrating for a customer than having to wait for a page to load. To combat this, ensuring that all pages on the website load at the optimum pace, and are mobile optimized, is vital. This is why e-commerce portals like Alibaba are turning to an AI-powered solution like Google Lighthouse to enhance their pages’ load speed and offer an optimized experience across different devices.
There are several examples of leading e-commerce companies successfully implementing AI into their SEO strategies and seeing measurable results, but let’s look at two prime case studies.
Amazon has a personalized product recommendation engine that drives 35% of its total sales. It also plays a key role in its SEO strategy, which leads to a boost in organic traffic and increased sales. By giving their customers a personalized experience, Amazon is employing a highly successful form of target marketing.
Etsy has introduced a series of AI-powered ranking systems for their search engine, which has greatly enhanced their customer experience. For instance, a search on Etsy for “bracelet” would generate millions of results. Using AI software, customers are matched with the right items for them based on their browsing behavior and past purchases. Not only are customers satisfied, but Etsy has seen a drastic increase in conversion rates and sales.
The Future of AI Software in E-Commerce SEO
As AI technology evolves and progresses, it will only play an increasingly more important role in e-commerce SEO. Statistics show that at the start of 2023, a mere 10% of marketers were using AI software for SEO content purposes, but by the end of the year, that number is expected to reach close to 60%.
E-commerce companies are recognizing that AI has capabilities that allow it to analyze data at a faster rate than humans and complete mundane tasks, and it will alter the SEO landscape more and more as AI software improves.
With so many tools that have proven to be effective in areas like keyword research, content creation, traffic analysis, and even SEO workflows, it is vital to your company’s success that you stay ahead in this ever-changing world of e-commerce SEO.
AI is no longer a thing of the future, it is playing a major part in the here and now.
Leading e-commerce companies are taking advantage of the benefits that AI tools have to offer and seeing dramatic improvements in SEO.
By implementing such pivotal strategies as using AI to identify high-ranking keywords, generating optimized content, tailoring product recommendations to give customers a personalized experience, and automating technical SEO, your e-commerce company will also see impressive results.
To improve your SEO performance and elevate your brand, don’t waste any more time in exploring and integrating AI tools into your e-commerce strategy.