What is composable commerce (CC)? While it’s worth understanding the technical aspects, it’s easier to begin with an analogy. Experts in the field compare composable commerce to moving furniture to a new house.
In the past, you’d have to change the entire system or structure when you wanted to make changes or upgrade your e-commerce site and approach. Similarly, in the past, furniture was large and clunky, and you’d need teams to move every single part.
But, with modern, modular furniture, it’s easy to move from house to house. Similarly, composable commerce allows online retailers to adjust e-commerce part by part, without changing the entire system. With composable commerce, businesses and brands can be agile and flexible.
But how exactly does composable commerce work, and how does it benefit you? Learn more about the pros of composable commerce and understand how automated optimization can help you make the most of it.
The Advantages Of Composable Commerce
In the highly competitive world of online retail, brands require e-commerce and SEO solutions that are not one-size-fits-all. Through composable commerce, heads of marketing can better create one-of-a-kind search and purchasing experiences.
You can also think of composable commerce like Lego pieces. It’s possible to switch out some of the pieces without throwing out or rebuilding the entire structure.
Some of the benefits of composable commerce include:
With CC, you can individualize every part of the e-commerce experience to your target audience. Over time, your brand and your audience will likely change and grow, so you want to be able to scale your e-commerce accordingly.
CC makes it simple to integrate. You won’t be locked in to one system or vendor. Plus, CC is customizable, so you put the Lego pieces together how you want.
With increased customization, you can save money and be more creative. You can also lessen workload and reduce problems with your content management systems (CMS) and digital asset management systems (DAMS).
Last but not least, CC allows each part of your e-commerce system to work independently. So, you can easily change out one part of the process without re-doing everything.
With a CC model, you can separate, upgrade or adapt elements like shopping cart technology or analytics.
Let EKOM Optimize And Work With Your Composable Commerce
At EKOM, we understand the importance of agility. E-commerce and SEO change constantly, and you need automated assistance that doesn't just keep up, but ensures you're ahead of the curve.
Our digital asset and optimization technology works seamlessly with your composable tech stacks. EKOM can integrate with any and all content management systems, digital asset management systems, and product information management systems to ensure the best optimized product data.
With our fully automated SEO and e-commerce approach, you get real-time adjustments to your data, including product description, meta descriptions, titles, and much more.
Discover more about how EKOM ensures e-commerce marketers move to the forefront of best SEO practices through agile data analysis. EKOM is the first and only enterprise composable software with intelligent algorithms. Schedule a walkthrough today.