How Marketing Agencies Can Boost E-Commerce Client Results with AI

December 19, 2023
Bob Hutchins
CMO

E-commerce marketing agencies have a new tool available for massively scaling enterprise retail clients’ digital assets, including product detail pages (PDPs), page titles, meta descriptions and more.

EKOM offers a secret weapon in the form of the only end-to-end automated content engine for e-commerce on the market. This fully white-labeled solution for digital marketing agencies can automatically generate structured product content that performs – on brand, at scale.

White Labeled EKOM Delivers for Your Clients

When you integrate EKOM’s intelligent content generation technology with your enterprise retail client’s tech stack (300+ integrations supported), your e-commerce clients get:

  1. Higher conversions. Optimized product listings lead to better engagement and higher conversion rates. One EKOM-powered retailer, a company specializing in men’s hair care products, has continually doubled their revenue month-over-month and turned their worst-performing product into a best-seller.
  2. Increased organic traffic. Automated, structured taxonomy means more visibility and more traffic. One recent EKOM user, an auto parts and accessories company, experienced a 612% increase in click-through traffic in just one week.
  3. Lower customer acquisition costs. Organic traffic not only converts higher than paid traffic, it costs very little. For agencies, this is an opportunity to increase results and keep clients’ budgets in-house instead of hemorrhaging client money to paid advertising.
  4. Scalability. As your agency grows, EKOM grows with you, making it a long-term solution for your enterprise retail clients looking to expand digital shelf space.
  5. Data-driven decisions. With EKOM’s real-time analytics, coupled with proprietary algorithms, agencies can provide clients with more informed recommendations.
  6. Simple SEO management. With a user-friendly interface and seamless e-commerce CMS, DAM, or PIM integration, managing your e-commerce retail clients’ SEO becomes a breeze.

EKOM Improves Agency Workflow

EKOM’s true algorithmic intelligence isn’t just a win for e-commerce retailers, but a massive workflow and efficiency improvement for the digital agencies that support these retailers.

With EKOM, agencies can harness the power of an LLM trained specifically on their individual clients’ brand assets. When paired with recent search data trends from third-party resources such as Semrush, Ahrefs or Google Search Console, the LLM can generate any digital asset an online storefront may need, from page titles to product descriptions. These assets can be pushed out to a connected PIM with no developer resources required, making it fast and easy to generate and publish dynamically-updated, search engine-optimized product asset pages that boost traffic, conversions, and sales. (Learn more about the technology behind EKOM.)

Discover How Your Agency Can Grow Revenue with EKOM

To learn more about how digital marketing agencies can use EKOM to reduce workload and increase value delivery for enterprise e-commerce clients, schedule a walkthrough today.

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