Elevating E-Commerce With Automated Product Descriptions & AI

December 12, 2023
Editorial Team

The e-commerce world is fast. Products can be dreamed up and brought to market in mere weeks. And consumer attention moves every bit as quickly.

In this new era of rapid iteration and heavy competition, the role of product descriptions cannot be overstated. Enter EKOM, the first and only enterprise composable software with intelligent algorithms.

EKOM is a generative AI reshaping how e-commerce businesses present and market their products. In this article, we’ll take a closer look into the realm of automated product descriptions and how generative AI is revolutionizing the way businesses present their digital assets and product detail pages.

The Art of Automated Product Descriptions

#1 Efficiency Redefined

At the heart of this revolution is the efficiency that generative AI brings to the table. EKOM’s proprietary tech trains a large language model (LLM) on your brand’s digital assets. As EKOM’s algorithms analyze a multitude of data points, from product features to customer reviews, the LLM swiftly generates comprehensive and engaging product descriptions. This not only saves e-commerce businesses time, but also allows for a quicker turnaround in listing new products and updating existing ones.

#2 Analyzing Product Features

Generative AI algorithms meticulously dissect product features. They go beyond the surface, discerning the unique aspects that set a product apart. From the material used to the intricate details of functionality, these algorithms ensure that no nuance is overlooked. EKOM’s retrieval-augmented generation technology ensures that every single feature is described accurately by referencing brand-approved sources of truth – no AI hallucinations!

#3 Harvesting Insights from Customer Reviews

The treasure trove of customer reviews is a valuable resource often underutilized. Generative AI has the ability to sift through this wealth of information, identifying common themes, positive sentiments, and concerns. The result is product descriptions that not only highlight features but resonate with the experiences and expectations of potential buyers. Customer reviews are one of a limitless number of digital assets that can be uploaded to EKOM for LLM training.

#4 Staying Ahead with Search Trends

In the ever-evolving landscape of consumer preferences, staying attuned to search trends is paramount. EKOM connects with your Google Search Console and all of the major SEO data hubs like Semrush and Ahrefs to ensure that product detail pages are properly optimized for meeting consumers where they are in the search journey.

Turbocharge Your Workflow With EKOM

  • Save Time: Automating the product detail page creation process frees up valuable time for retailers. This time can be redirected towards strategic initiatives, customer engagement, or further product development.
  • Improve Consistency: EKOM’s generative AI software ensures consistency in messaging across a vast product catalog. Whether your e-commerce brand offers a handful of specialized products or a sprawling array of options, the language remains cohesive, reinforcing the brand identity.

EKOM Writes Product Descriptions That Move Product

EKOM recently worked with an enterprise productivity software company that had interest and demand, but it was getting lost in a saturated market with competitive keywords (making even paid ads unhelpful).

EKOM helped this client by offering an AI-powered e-commerce automation tool designed to optimize product detail page content and boost audience retention.

  • Within days, the site saw a 407% increase in overall traffic and a 12.21% increase in time-on-page.
  • In the weeks following, pages improved by 9.87 positions (~1 whole page in Google).

Schedule a Walkthrough Today

Generative AI's role in automated product descriptions is more than a technological feat—it's a game-changer for e-commerce businesses. By embracing this technology, businesses can not only streamline their operations but also elevate the way they communicate with customers. The future of e-commerce is not just about the products; it's about the stories they tell. With generative AI, those stories are more compelling, consistent, and captivating than ever.

Discover how your brand can use EKOM’s intelligence to automate your brand voice at scale and sell more. Schedule a walkthrough today.

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