Building Brand Trust By Improving Organic Search Rankings

November 29, 2023
Bob Hutchins
CMO

Online marketing, specifically search engine optimization (SEO), is often discussed in purely numerical terms. Naturally, businesses want to track their return on investment (ROI), as it takes time, money, and energy to craft an SEO strategy and create content. 

While SEO is generally concerned with improving a brand’s rankings on the SERP (search engine results page), one benefit of organic search rankings sometimes goes overlooked: brand trust.

Yes, improved rankings can indeed bring more users to your site and lead to more e-commerce sales, but brand trust can also be developed by improving your organic search rankings.

Learn more about why improved rankings build brand trust and how EKOM can help you with better organic search results. 

Why Improved SERP Rankings Matter

While there are many general benefits of improved organic search rankings, recent data reveals the clearest picture.

According to a new survey from Botify, more than half of respondents feel a brand that ranks high in organic search results is more trustworthy than one that comes up through paid advertisements. This poll was conducted among 4,000 consumers from the United States and the United Kingdom.

Respondents also said that organic search rankings were one of the most important factors in determining whether a brand was trustworthy. The other factors were good online reviews, positive media coverage, television ads, and radio ads. 

The poll also found that over 60% of Millennials and Gen Z would choose brands that ranked in the top five results. 

Why Organic Search Rankings Build Brand Trust 

The results of the Botify poll are essential for e-commerce marketers to act on, as they illustrate just how important organic search is to consumers. If your company’s web pages rank on the second page of results, it’s likely that consumers won’t find you at all.

Poor SERP performance isn’t just bad for your brand’s analytics, it’s also harmful to your brand story and trust. Marketers should strive for a target audience that feels the company is reliable and safe to purchase from. With low search engine rankings, your potential audience may turn to competitors with better rankings. 

How EKOM Improves Page Rank

While it's clear that organic search rankings matter to consumers, what can you do to improve rankings quickly? 

While rising in the rankings used to be more complicated and time-consuming, measurable improvements can be captured much faster now with the power of generative AI. 

EKOM is the first and only enterprise composable software with intelligent algorithms that trains specifically for your brand’s digital assets to ensure they are accurate and relevant. EKOM generates product detail pages (PDPs) that align with the latest search trends to move your product pages further up on Google’s SERP. 

With EKOM, you can quickly improve page rank, click-through rate, and conversions, which means better ROI. Additionally, improved rankings on your product pages can help with a less tangible benefit: building brand trust.

To find out how EKOM can help your e-commerce brand specifically, schedule a walkthrough.

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