The 2023 holiday e-commerce landscape is looking bleak. German forecasts show a seasonally-adjusted decline of Google searches for “Amazon” (down more than 25%). Online retail sales are also down over 5%, according to the same report.
In the U.S., growth in hiring for the holiday season (typically finalized in October) has collapsed year-over-year since a 2020 peak. A reduction in seasonal hiring suggests retailers have lower expectations for holiday sales than in years past.
While retail slumps, now is a great time to hone your e-commerce marketing efforts in organic search engine optimization.
Move Page Rank, Increase Conversions with EKOM
With EKOM, heads of SEO and heads of marketing have a totally new tool to power organic traffic and conversions. EKOM is the first and only enterprise composable software with intelligent algorithms. Here’s how it works:
- No code or pixel required – EKOM creates an LLM (large language model) that trains specifically on your brand’s assets: SKUs, brand guidelines, internal assets, existing web content – any asset you have can be fed to the LLM.
- EKOM also sources the best in real-time search data from Ahrefs, Semrush, Google Search Console, and other industry-leading data sources.
- Your unique assets, combined with the latest in search trends, can be used to generate high quality original digital assets. Everything from page titles to product descriptions and more can be rapidly created with AI.
- Assets can be loaded to your e-commerce website by integrating directly with your Product Information Management (PIM) software.
This high-performance enriched product data is the secret sauce of revenue generation. The result?
- Increased organic traffic
- Lowered customer acquisition costs
- Scalability that ensures longevity
- Data-driven decisions
- Simple SEO management
EKOM’s proprietary data models set the industry standard.
Jump Into the Blue Ocean of Intelligent Product Data
Instead of pouring dollars into the red ocean of paid search campaigns, explore the blue ocean of organic search growth that is possible when automatically generating intelligent enriched product data at scale.
Unlike the many AI wrappers available today, EKOM offers a highly trusted solution through retrieval-augmented generation (RAG), an AI framework that retrieves facts from an external knowledge base (such as your brand’s assets) to ground LLMs on the most accurate, up-to-date information.
Take Control of Your 2023 Holiday E-Commerce Sales
A slower holiday retail season doesn’t mean your e-commerce store should take a breather. Instead, take the opportunity to level up your digital assets for outsized performance with EKOM.
Experience how EKOM’s live-tested solutions – unmatched in the market – can drive organic traffic and sales for your e-commerce store. Schedule a walkthrough today.