5 Tips For Improving AI-Supported Content Creation

November 30, 2023
Anna Wellander
Director, Performance Marketing

Many e-commerce marketing teams are using AI for assistance in generating content – or at least discovering ideas and inspiration for online marketing efforts. AI tools such as ChatGPT can be leveraged for time-saving, effective content creation, keyword research, and much more.

Whether you’re new to AI and large language models (LLM) or just getting started, here are five helpful tips for ensuring your content outputs are top quality.

#1 Use Research Prompts To Your Advantage

Use research prompts as building blocks for your content. You can start with a tool like ChatGPT and enter in a phrase such as,”find the best content related to e-commerce product descriptions.”

From there, the AI will generate a list of articles, but the query response could be subject to AI hallucinations, so users beware.

Tools like ChatGPT can still provide a jumping off point, as you can take these fake titles and use them to refine your search in Google. This will bring up real articles that you can take inspiration from for your own content on the subject.

#2 Create A Brief To Improve Rank On The SERP

Whether you’re creating a blog, article, or product description, you can use AI to build a preliminary outline or brief. 

Start by using your SERP (search engine results page) analyzer tool, such as Surfer SEO or similar. Then, follow the steps of their program to make headings for the top-ranking content for the topic.

While you don’t want to just re-write content using AI, as Google may penalize the content if you do, you can research briefly to get a higher SERP ranking. As you do this, make sure to add in your own ideas and writing for a human touch. 

#3 Check For Plagiarism

After you’ve written the content using AI assistance and added in your own original work, you’ll want to double-check for plagiarism. One of the pitfalls of ChatGPT and similar AI tools, at least at this point in time, is that they often take from existing articles.

So, you’ll want to utilize Copyscape or a similar tool to ensure you’re not plagiarizing, which directly harms SERP rankings. 

#4 Optimize, Edit, and Fact Check 

Once you’ve created the bulk of the content and ensured it is original, optimize for SEO even further, edit the copy, and fact check information. 

First, be sure to infuse the copy with any of your own data, anecdotes, or analysis. Next, have a third-party edit the work so it’s free of errors. Finally, fact check work, especially any information that comes from the AI.

To further optimize for SEO, double-check your headers, meta titles, and meta descriptions. 

#5 Use EKOM to Automatically Generate Digital Assets At Scale

With EKOM, e-commerce marketers have access to a cutting-edge AI that trains on your very own LLM, which prevents AI hallucinations. EKOM’s process is hands-off and efficient; all you need to do is click once to push contact to your PIM – no code, pixel, or developer resources needed.

EKOM also allows you to update assets as often as you want to incorporate new search trends and data, leading to extremely relevant content in your industry. 

By using EKOM to improve content reaction, you’ll get instantaneous PDPs (product detail pages) and more that are completely tailored to your brand and that follow best SEO practices.

Discover how EKOM can improve your content creation by scheduling a walkthrough today. 

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